Remove sales

Chris Koch

article thumbnail

Social media isn’t enough. We need a marketing transformation.

Chris Koch

Could have been bibles or vacuum cleaners, but they didn’t need sales guys for that stuff anymore. Marketers today are in the same position I was with that sales guy in 1995: Wondering how to explain the value and difficulty of creating clear, compelling content about a complex subject. This guy was a salesman. What am I paying for?

article thumbnail

Where is your mobile marketing center of gravity?

Chris Koch

Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers? Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). What do you think? Related articles by Zemanta.