sales 2010 Related Topics 
ANNUITAS
MARCH 10, 2016
Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Although marketing automation is now almost fully embraced by marketers, sales organizations are still not completely accepting of the technology benefits, nor are they trusting of marketing’s motives.
ANNUITAS
MAY 8, 2012
One of the reasons that generating high quality leads continues to present itself as the top challenge (it took #1 honors in 2010 as well) is that marketers are focusing on the wrong thing – lead generation. Note: If marketing is being successful, sales success should follow.
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ANNUITAS
JANUARY 10, 2011
As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. 2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments.
ANNUITAS
APRIL 26, 2011
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Companies embraced the hope of increased revenues and a more effective sales force if they simply implemented CRM. What they found however was that CRM didn’t help them fix their faulty sales process.
ANNUITAS
JULY 28, 2011
. • 77% of CEO’s are frustrated that their marketers keep on talking about brand, brand values, brand equity and other similar parameters that management has difficulty linking back to results that really matter: revenue, sales, EBIT or even market valuation. • Add opportunity and sales outcomes to your metrics mix. This is a must.
ANNUITAS
MARCH 22, 2011
This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. This question can come from sales, company leadership or even be debated within marketing. Many B2B companies have long sales cycles that don’t conform to calendars.
ANNUITAS
OCTOBER 17, 2010
A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. What part do you see sales playing in improving lead generation results? Most of data comes from the marketing side.
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