Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). The RSS feed is: [link]. It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Online Marketing Institute

DECEMBER 23, 2010

To bring your stats about YouTube down to earth, here is a TechCrunch article that points out the average video on YouTube is watched less than 500 times. link] 2010 B2B Marketing Blog Posts | A Comprehensive List – KoMarketing Associates [.] Why B2B Marketers Should Consider Adding Video Content on Youtube – Ryan Beale [.]

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100

Online Marketing Institute

APRIL 4, 2011

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

APRIL 12, 2012

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). The RSS feed is: [link]. To keep it out of the hands of… Eric : Yeah, now Google and Twitter can’t buy it. Listen Now. Jay : Yeah, exactly.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 link] links for 2010-05-20 « ?????? [.] Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. 4 Tips for B2B Marketing on Facebook (tags: facebook business) [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

FEBRUARY 2, 2012

Read on for insights from Taulbee, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: The Edelman Trust Barometer ). The RSS feed is: [link]. Jay: To me, the whole joy of Twitter, the whole reason for Twitter’s existence, was that it wasn’t Facebook.

Social Media 116

Social Media Media Paid Search Agency Work Management 116

Online Marketing Institute

JANUARY 4, 2011

Guide to First Month Blog Success Facebook So, before I had hundreds of followers on Twitter , I had almost 1,200 friends on Facebook. Twitter We finally arrive at Twitter. Twitter is thought to be the “Poster Boy&# of social media promotions and rightfully so. Powerful tool that all bloggers should utilize.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). The RSS feed is: [link]. Eric’s Social Media Stat of the Week: Facebook Insights. Eric: The social media stat of the week for today’s episode is actually not a single statistic. Listen Now. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). The RSS feed is: [link]. Eric’s Social Media Stat of the Week: Facebook Insights. Eric: The social media stat of the week for today’s episode is actually not a single statistic. Listen Now. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

PureB2B

MAY 29, 2016

Although it may be a bit heavy on stats for a 54-slide presentation, it’s still a great resource for those who want to understand the sales funnel journey. Kissmetrics leveraged this stat in their blog article titled ‘Using Video Metrics to Collect Better Data for Lead Generation.’ Kissmetrics. Tung on Marketing Smarts [Podcast].

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

Although it may be a bit heavy on stats for a 54-slide presentation, it’s still a great resource for those who want to understand the sales funnel journey. Kissmetrics leveraged this stat in their blog article titled ‘ Using Video Metrics to Collect Better Data for Lead Generation.’ Lead Genius. is happening later this year.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

Although it may be a bit heavy on stats for a 54-slide presentation, it’s still a great resource for those who want to understand the sales funnel journey. Kissmetrics leveraged this stat in their blog article titled ‘ Using Video Metrics to Collect Better Data for Lead Generation.’ Lead Genius. is happening later this year.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Online Marketing Institute

SEPTEMBER 30, 2010

One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40