Remove sales
article thumbnail

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Still asking if social media is worth the effort.

Web 2.0 100
article thumbnail

Digital Marketing Disruption: Why the Status Quo is Dangerous

Webbiquity

Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales. The truth is, some digital marketing trends can be short-lived and not worth the effort, especially when one compares the time and money dedicated vs. the ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

article thumbnail

The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. And here are the top 10 posts from 2010 based on volume: 1. How To Align Marketing With Sales , Sept. 5 Steps to Achieve Lead Generation ROI , May 12 (one of my earliest posts). 5 Sales Closing Techniques , Oct.

article thumbnail

10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. 4 C’s of B2B Marketing.

article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Last year alone, CPG online sales in the U.S. billion, which accounts for 11% of total CPG retail sales. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Your marketing team should take the lead in communicating that openness. totaled $58.6

article thumbnail

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Marketing needs to be the engine to identify qualified leads for sales. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study.