Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. An eConsultancy blog post sharing comments on social media ROI from a collection of British experts.

Social Media 120

Social Media ROI Examples Media 120

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The thing is, these companies lack the tools to measure ROI.

Social Media 162

Social Media Generation Media Peer-to-peer 162

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI. This is the only way to show true ROI.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. ET on Friday, January 28, 2011.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. Find a way to track the source of your leads, the cost of your leads, your conversion rate of prospects to customers, and your marketing ROI (return on investment), even if it’s by simply using an Excel spreadsheet. There is still time. Keep it simple.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The thing is, these companies lack the tools to measure ROI.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Marketing Insider Group

JULY 21, 2020

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. Last year alone, CPG online sales in the U.S. totaled $58.6

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 42% report an ability to prove ROI. 42% report an ability to prove ROI. ROI for the mobile website was 30-to-1.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

The ROI Guy

APRIL 19, 2010

Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Ongoing costs are 3:1 vs. purchase price.

Budget Programs 40

Budget Programs Conference ROI Cost 40

Onalytica B2B

AUGUST 7, 2018

I began my social media career officially back in 2010 working at the U.S. million in 2010 to $230 million in 2013. I have become within the influencer marketing industry an expert in business analytics, influencer relations, ROI and content / digital strategies. HOW DID YOU GET TO BECOME AN EXPERT IN INFLUENCER MARKETING.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Three Business Blogs with Proven ROI from Industrial Companies.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

MAY 9, 2007

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

MLT Creative

AUGUST 2, 2010

08/12/2010, Thursday. 08/12/2010, Thursday. 08/19/2010, Thursday. 08/25/2010, Wednesday. 08/25/2010, Wednesday. 08/26/2010, Thursday. 08/26/2010, Thursday. DMA Atlanta: August 2010 Luncheon. Ted’s Montana Grill’s digital targeted messaging delivers ROI & customer loyalty.

Advertising Agencies 40

Advertising Agencies Enterprise Management PR Loyalty 40

Webbiquity

FEBRUARY 2, 2011

Measuring ROI on Content Marketing and Creation by Social Marketing Forum. Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Martech

MARCH 25, 2024

It means we’re still talking about issues that were hot buttons back in 2010 and 2013 when people thought of it as the cheap and easy channel. I argued back then, and I am still arguing today, that we must show our success and sell email on its merits because email still has the highest ROI of all marketing channels.

Burn Rate 74

Burn Rate Opt-out Opt-in Ad Frequency 74

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

B2B Marketing Directions

FEBRUARY 5, 2023

The Marketer's Guide to Survive (even thrive) in 2023 is based on insights derived from the firm's proprietary ROI Genome dataset, which contains millions of marketing and measurement metrics from 1,000+ brands in 50 countries. One of the more recent studies was described in a March 2010 article in the Harvard Business Review.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Closed deals and increased ROI. Von Reyn and her team are extremely happy with the success of the past-user campaigns.

Enterprise Management 104

Enterprise Management Work Management Contacts Marketing Management 104

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Contently

OCTOBER 19, 2017

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. An ROI reckoning is coming. Measuring ROI is one code that plenty of marketers still have trouble cracking. ” Thirty-eight percent of respondents also admitted that measuring ROI is too difficult. .”

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

The ROI Guy

FEBRUARY 18, 2010

Launched several ROI/TCO demand-gen campaigns with partner Ziff-Davis Enterprise ([link] establishing these tools on micro-sites for Dell and several others. Full story - [link] For 2010, we plan on adding over 10 to our staff, and are actively seeking a new headquarters location.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

seo.co

OCTOBER 18, 2021

It can also be difficult to determine the ROI (return on investment) you will get from spending money on SEO , but there are some things that we can tell you about how much to spend. The good news is that you can target long-tail and have a positive ROI on your SEO services, no matter what your budget is. How Much Do SEO Services Cost?

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

MLT Creative

OCTOBER 26, 2010

Scottsdale, AZ: Learn how social media can better optimize your customer response efforts and thus generate a higher ROI. November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. November 3-4, In The Know. November 6, PodCamp Topeka. November 8-10, Open Mobile Summit.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency Mobile Advertising 40

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Only 35% of our respondents replied that it is "very important" or "extremely important" to understand the ROI of any given campaign. Snapchat didn't exist until 2011.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).

Spending 40

Spending Forrester Gartner Lock-In 40

B2B Marketing Traction

FEBRUARY 16, 2010

The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

B2B Marketing Traction

FEBRUARY 16, 2010

The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

markempa

JULY 11, 2005

" The key is to look at why are we measuring our marketing ROI in the first place? Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

The ROI Guy

OCTOBER 22, 2009

A recent headline from CIOInsight caught my eye: ROI RIP : Not really dead, just overrated. The article link can be found at: [link] In this article from Arthur Langer , he explains that CIOs and CFOs care more about strategy and less about financial ROI calculations. How important is ROI still? ROI is required.

ROI 40

ROI Gartner Advertising Benchmark Budget Management 40

SmartBug Media

AUGUST 11, 2021

In 2010, universities enrolled an all-time record of 21 million students. With strategies that allow for comprehensive reporting, you’re able to track ROI from your efforts and trace a student’s journey from their first contact with your institution to the moment they submit an application to enroll.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies. You can improve their ROI and drive growth by measuring and optimizing your ABM efforts. You get it now — ABM is worth it.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

The ROI Guy

MARCH 18, 2010

A recent IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010, results of a survey of 40+ worldwide technology sales executives, indicates that sales enablement is one of the top priorities, and the highest expected investment growth area over next 12 months.

Tools 40

Tools Sales Cycle Comparison ROI 40

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Strong ROI : When done effectively, email marketing can generate a strong return on investment (ROI) by driving sales and revenue for your edtech business. EdTech usage in schools has increased 99% since 2020 (Source: Explodingtopics ).

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98