Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Seismic

FEBRUARY 10, 2021

I developed and ran a social selling program for nearly 2,500 financial advisors. This is the third blog in a five-part series (read part 1 and part 2 ), where I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media. . How to move the needle.

Peer-to-peer 64

Peer-to-peer Ad Building Social Media Linkedin 64

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010.

Business 100

Business Social Media Content Act-On 100

Seismic

FEBRUARY 23, 2021

I developed and ran a social selling program for nearly 2,500 financial advisors. This is the fourth blog in a five-part series (read part 1 , part 2 , and part 3 ) where I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media. .

Personalization 52

Personalization Ad Building Content Thought Leadership 52

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. Different cultures, languages, social norms, and online behaviors can all make marketing a challenge when it comes to creating content for these audiences. However, social responsibility is becoming just as important as being “green”. Source: [link].

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

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Linkedin Tactics Tips Work Management 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value.

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Social Media Media Co-Registration Paid Search Agency 100

Ambal's Amusings

JULY 6, 2010

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. asked Dave Fleet "What are key marketing trends and predictions for 2010? asked Dave Fleet "What are key marketing trends and predictions for 2010?

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Ambal's Amusings

JUNE 28, 2010

We asked Cindy King "What are key international marketing trends and predictions for 2010? What actions should marketers take in 2010?" She is also adept at content marketing, international web marketing and social media marketing. ” Cindy King's Marketing Prediction for 2010. Recommended Resources.

Social Media 100

Social Media Social Marketing Media Marketo 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

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Social Media Media Webinar Metrics Marketing & Strategy 167

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Ambal's Amusings

APRIL 26, 2010

"Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Time to ‘get social'. Recommended Resources.

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Ambal's Amusings

JANUARY 31, 2011

During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

FEBRUARY 5, 2010

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit.

Social Media 100

Social Media Media Paper Copywriting 100

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Ambal's Amusings

FEBRUARY 17, 2010

Does your marketing promote your Corporate Social Responsibility program? We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" ” Sarah Mitchell 's Marketing Prediction for 2010. Sarah Mitchell 's Marketing Action for 2010.

Promotion 100

Promotion Copywriting Sales Cycle Marketo 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Fourth – what are the operational/resource concerns? What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Top executives: social media marketing is for thee, but not for me.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Contently

SEPTEMBER 17, 2021

Or maybe it’s just the opening line from a 2010 Old Spice commercial. ” The brand also moved to source all materials from raw trade resources, helped lead the fight for GMO labeling, and committed to becoming a zero-waste organization. That may seem like an insane thing to say.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. 28% say social media sites e.g. That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Incidentally, these internal links are also a SEO positive) 4.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

FEBRUARY 4, 2011

A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. 30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources by SEOptimise. Tad Chef follows up on his fantastic initial list of 30+ Google Analytics tools and resources with this new list of tools (e.g.,

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134