Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. 32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Chris Koch

JANUARY 15, 2010

At ITSMA, we’re calling 2010 the year of marketing transformation. When she saw the trend in the numbers that we prepare our annual budget study, my colleague Julie Schwartz asked an important question: “Do we want to spend another year doing more with less? We wouldn’t use such grandiose terms if we didn’t see a real need for change.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Ambal's Amusings

AUGUST 20, 2011

Case Study. Webinar/Webcast. Online Survey Research Project. If you can't get enough of Content Marketing Playbook 2011 , I recommend that you also read Content Marketing Playbook 2010. What are the top 10 content marketing tactics? Enewsletter. White Paper. Testimonials. Microblogging (i.e., Infographics.

Webcast 100

Webcast Content Marketing Content Case Study 100