ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. Spotify and TuneIn which surveyed more than 3,000 people age 12 and up about their online music consumption. The study found that 53% of web users listen to internet services. SLMA Radio - Since 2010.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. He cites a study ITSMA does each year in which executives are asked how they choose technology and consulting solution providers.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120