Sales and Marketing Alignment: Facing Professional Culture Clash
Marketing Craftmanship
JUNE 6, 2018
The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. Nearly a third of the survey respondents suggest that their CEO “doesn’t understand the CMO role.” The reason CMOs give for the disconnect? At many companies, sales and marketing teams are strangers to each other.
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