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Survey: Marketers Want More Video. What Else Is New?

Contently

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. ” If you guessed 2010 and 2012 , respectively, you’d be right. The post Survey: Marketers Want More Video.

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[Research Round-Up] Content Marketing, Thought Leadership and Customer Experience

B2B Marketing Directions

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

The first research studies were released showing that online reviews could affect sales. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying. Companies now included generic email addresses (i.e.,

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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it." Based on this research, Google and The Behavioural Architects developed a new model of the consumer buying process, which I described in my last post. on a 4-point scale. We also see the authority bias at work in the B2B space.

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ExactTarget Survey: Lack of Skills Slows Growth of Digital Marketing

Customer Experience Matrix

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. No surprises in any of this, but good to see confirmation of previous research.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Inclusive companies posted a 14.4%