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Case study: Small business content marketing success

grow - Practical Marketing Solutions

When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. We have plans to further increase conversions to our list with surveys, customer intelligence, and optimized strategies.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Marketing Salary Survey: Social Media Marketing by Aquent.

Stats 90

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

5 Surprising Studies on What People Consider "Good" Customer Service

Hubspot

Researchers at UC-Riverside tested the order in which they delivered news to subjects, and gauged their responses and behavior. One survey by Gallup measured how engaged customers felt after getting service at a bank. In a survey by The Social Habit , 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!

Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Perform competitive and market research.

CMO Council: CMOs and CIOs Are Not Aligned

Customer Experience Matrix

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group. Or both. You decide.

CMO 37

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: •  A blog by the subject-matter expert(s). •  Discussion forums. •  Surveys/polls that the audience can take. •  A news aggregation feature. •  And yes, white papers. also like to use the eBook to point to a landing page with some more Premium content (research, analyst paper) as well as many of the other artifacts that I can muster on a single topic.

Paper 70

How to Calculate Social Marketing ROI

Paul Gillin

These include press mentions, speaking invitations and performance on customer satisfaction surveys.  Customer surveys; renewal rates; referrals; incremental business; testimonials; Net Promoter Score. Market share research; awareness research; media citations; analyst research. Attitudinal research; growth rate; media citations; copycat competitors. 1900%.

ROI 71

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

Case Studies. Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Case studies: 32% increase. Log In. Junta42.

How, When and Where Buyers Want Case Studies

Stories that Sell

When it comes to customer success stories and case studies, real research comes few and far between. For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. Out this summer, the 2010 survey report offers insight specifically on how influencers and decision-makers use five different types of collateral: white papers, case studies/success stories, podcasts, video, and brochures/datasheets.

How to make social media add up to thought leadership

Chris Koch

The report is a combination of the reporting I’ve done here on this blog, case studies of social media that I’ve done for ITSMA, and two surveys that we’ve done at ITSMA over the past three years. About the time that we did our first ITSMA social media survey, I realized that I should begin trying to write about all of the different areas that we were asking about on the survey so that we could come up with something more definitive than a bunch of numbers. ITSMA Research Latest Post Thought Leadership B2B marketing Marketing Strategy Social Media

The Content Marketing Sweet Spot

Content Marketing for BI

I just finished reading this year’s latest marketing survey results over at the Junta42 site. From the 2010 Content Marketing Spending Research by Junta42. Case Studies – These can be as short as two pages, but make sure you provide concrete information about the customer’s initial challenge, how it was solved, and lessons learned. More hits to the website?

Spot 17

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

B2C 41

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. research from IDC indicates that buyers view sales professionals as adding less and less value to the decision making process, and as a result, are involving them later and later in the sales cycle.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Technology Naughty Vs. Nice In 2010 2. Think Mobile. Agree?

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

How to Engage Hyperactive Tech Buyers: Insights from TechTarget

Savvy B2B Marketing

In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Here Marilou Barsam, Senior Vice President of Client and Corporate Marketing for TechTarget, shares further insights from TechTarget’s interviews with the participants in the survey. How can marketers respond to this? A.

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Market research : in 2005 corporations spent more than $7.3 Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. billion in US alone. Clutter.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. CSO Insights surveys thousands of sales and marketing executives each year building the most comprehensive database of sales and business development effectiveness metrics and trends. About the survey. Findings.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Try polls and surveys to gather data.

Share Surveys of B2B Social Media Usage with Caution

Social Media B2B

New studies constantly appear about the use of social media among B2B companies, B2C companies, as well as industries and niches within each. People also use these surveys to support, justify and sell their own use of social media. Many surveys shared on social media are not representative of anything more than the people who took the survey. Everyday.

What Marketers Can Learn From Facebook "Unfriending" Study

Hubspot

Researchers spend a lot of time examining how people form friendships online but little is known on how those relationships end," said Christopher Sibona, a PhD student in the Computer Science and Information Systems program whose research will be published January by the Hawaii International Conference on System Sciences. Free Download: 2010 Online Marketing Blueprint.

How Marketers are Using Social Media for Business: New Report

Webbiquity

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner.  This excellent study provides a wide array of answers, statistics and insights. This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience. There’s much more in the 2010 Social Media Marketing Industry Report as well.

B2C 18

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

That is one of the conclusions of a new report out of the University of Massachusetts Dartmouth Center for Marketing Research. The center has been conducting this type of research since 2008. A few of the report highlights: Twitter on the rise. In 2013, 171 companies (34%) had corporate blogs, showing the largest increase in use of this platform since the study began in 2008.

How do you use Social Media?

Junta 42

If you are a regular reader of this blog, you know how dedicated we are at Junta42 to get consistent, relevant research to help you do your jobs better. Junta42 is partnering with Kingfish Media and Hubspot on the research study: " Social Media Usage, Attitudes and Measurability." In return for your five minutes, you'll get exclusive access to the results one week before we release them to the general public. Please complete the survey now by going to this link!  The survey will be closed at the end of April, so please do this now if you can. 

Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Market research vs. groundswell insights. FriendFeed Room: Chapter Five reference links and case studies from the book. Determine what the Social Technographics Profile is for your product, company and industry (This is covered in Chapter Three of the book and here ). 2) Listening is a new and maybe better way to conduct market research. Author: Chris Herbert.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Copyright © 2010 Tiecas, Inc. Why do we need prices on B2B websites?

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

Recent studies of CIOs and technology buyers indicate that traditional tactics used to market and sell technology services and solutions are becoming less effective for B2B technology marketers while becoming more annoying for the business professionals being targeted. Mi6 briefing – sep 2010 v2. Links to Research. Author: Chris Herbert, B2B Specialist & Founder of Mi6.

Thought leadership is still dead; long live idea marketing

Chris Koch

It will be a case study of your offerings in use, or it will in fact be a brochure. We need to do research. Here are the five important pieces: Research the need for ideas. Doing research first allows you to set goals using reliable, objective data. Survey internal sales and marketing staff, customers, target markets, and influencers to determine what they are looking for. Primary and secondary research provide the inspiration for some ideas and the objective justification for others. This week, Gartner proved why we need to make the change. Yikes.

Survey: 0% of Internet Users Would Pay for Twitter

Hubspot

A recent study shows that Americans are not willing to pay for online services such as Twitter. The study was conducted by the University of Southern California at the Anneberg School for Communications and Journalism. The survey of 1,981 Internet users also found that half "never" click on web advertising, with 70% saying they find it "annoying." Marketing Takeaway.