Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Marketing Salary Survey: Social Media Marketing by Aquent.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! survey showed 65% regarded the social web as a “distracting waste of time. Tags: Case studies Social Media Strategy customer acquisition BACKGROUND. Limited marketing budget and employee resources.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. ” B2B Marketing Research and Statistics.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Third, the survey was heavily consumer-oriented; b2b figures would be different.
5 Surprising Studies on What People Consider "Good" Customer Service
DECEMBER 16, 2014
Researchers at UC-Riverside tested the order in which they delivered news to subjects, and gauged their responses and behavior. One survey by Gallup measured how engaged customers felt after getting service at a bank. In a survey by The Social Habit , 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Perform competitive and market research.
CMO Council: CMOs and CIOs Are Not Aligned
Customer Experience Matrix
OCTOBER 21, 2010
Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group. Or both. You decide.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. also like to use the eBook to point to a landing page with some more Premium content (research, analyst paper) as well as many of the other artifacts that I can muster on a single topic.
How to Calculate Social Marketing ROI
JUNE 24, 2010
These include press mentions, speaking invitations and performance on customer satisfaction surveys. Customer surveys; renewal rates; referrals; incremental business; testimonials; Net Promoter Score. Market share research; awareness research; media citations; analyst research. Attitudinal research; growth rate; media citations; copycat competitors. 1900%.
B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
DECEMBER 6, 2011
Case Studies. Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Case studies: 32% increase. Log In. Junta42.
How, When and Where Buyers Want Case Studies
Stories that Sell
OCTOBER 14, 2010
When it comes to customer success stories and case studies, real research comes few and far between. For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. Out this summer, the 2010 survey report offers insight specifically on how influencers and decision-makers use five different types of collateral: white papers, case studies/success stories, podcasts, video, and brochures/datasheets.
How to make social media add up to thought leadership
DECEMBER 16, 2010
The report is a combination of the reporting I’ve done here on this blog, case studies of social media that I’ve done for ITSMA, and two surveys that we’ve done at ITSMA over the past three years. About the time that we did our first ITSMA social media survey, I realized that I should begin trying to write about all of the different areas that we were asking about on the survey so that we could come up with something more definitive than a bunch of numbers. ITSMA Research Latest Post Thought Leadership B2B marketing Marketing Strategy Social Media
The Content Marketing Sweet Spot
Content Marketing for BI
AUGUST 31, 2010
I just finished reading this year’s latest marketing survey results over at the Junta42 site. From the 2010 Content Marketing Spending Research by Junta42. Case Studies – These can be as short as two pages, but make sure you provide concrete information about the customer’s initial challenge, how it was solved, and lessons learned. More hits to the website?
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.
Five Reasons You May Not Be Spending Enough on Content Marketing
NOVEMBER 29, 2010
Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. research from IDC indicates that buyers view sales professionals as adding less and less value to the decision making process, and as a result, are involving them later and later in the sales cycle.
Why are America’s fastest-growing companies killing their blogs?
grow - Practical Marketing Solutions
JANUARY 29, 2012
Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Technology Naughty Vs. Nice In 2010 2. Think Mobile. Agree?
How to Engage Hyperactive Tech Buyers: Insights from TechTarget
Savvy B2B Marketing
NOVEMBER 18, 2010
In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Here Marilou Barsam, Senior Vice President of Client and Corporate Marketing for TechTarget, shares further insights from TechTarget’s interviews with the participants in the survey. How can marketers respond to this? A.
7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
Writing on the Web
OCTOBER 21, 2010
Market research : in 2005 corporations spent more than $7.3 Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. billion in US alone. Clutter.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media.
CSO Insights Lead Generation Report Summary
MI6 Marketing Agency
OCTOBER 19, 2010
The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. CSO Insights surveys thousands of sales and marketing executives each year building the most comprehensive database of sales and business development effectiveness metrics and trends. About the survey. Findings.
Share Surveys of B2B Social Media Usage with Caution
Social Media B2B
OCTOBER 18, 2010
New studies constantly appear about the use of social media among B2B companies, B2C companies, as well as industries and niches within each. People also use these surveys to support, justify and sell their own use of social media. Many surveys shared on social media are not representative of anything more than the people who took the survey. Everyday.
What Marketers Can Learn From Facebook "Unfriending" Study
OCTOBER 20, 2010
Researchers spend a lot of time examining how people form friendships online but little is known on how those relationships end," said Christopher Sibona, a PhD student in the Computer Science and Information Systems program whose research will be published January by the Hawaii International Conference on System Sciences. Free Download: 2010 Online Marketing Blueprint.
How Marketers are Using Social Media for Business: New Report
APRIL 27, 2010
Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience. There’s much more in the 2010 Social Media Marketing Industry Report as well.
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Try polls and surveys to gather data.
Twitter leads Fortune 500 social media surge
grow - Practical Marketing Solutions
JULY 11, 2013
That is one of the conclusions of a new report out of the University of Massachusetts Dartmouth Center for Marketing Research. The center has been conducting this type of research since 2008. A few of the report highlights: Twitter on the rise. In 2013, 171 companies (34%) had corporate blogs, showing the largest increase in use of this platform since the study began in 2008.
Product Content is #2 for B2B Buyers
B2B Conversations Now
DECEMBER 31, 2010
Take a look at the results of this B2B Buyer’s Study (click to enlarge): Can this be right? Of course they need pricing before they purchase, but not to research, right? This survey is telling us that potential customers not only want pricing, they want it during the awareness stage, well before they view any webinars or contact Sales. How can that be true? Wrong.
How do you use Social Media?
APRIL 26, 2010
If you are a regular reader of this blog, you know how dedicated we are at Junta42 to get consistent, relevant research to help you do your jobs better. Junta42 is partnering with Kingfish Media and Hubspot on the research study: " Social Media Usage, Attitudes and Measurability." In return for your five minutes, you'll get exclusive access to the results one week before we release them to the general public. Please complete the survey now by going to this link! The survey will be closed at the end of April, so please do this now if you can.
Groundswell Blook Report, Chapter Five: Listening to the Groundswell
MI6 Marketing Agency
JULY 19, 2010
Market research vs. groundswell insights. FriendFeed Room: Chapter Five reference links and case studies from the book. Determine what the Social Technographics Profile is for your product, company and industry (This is covered in Chapter Three of the book and here ). 2) Listening is a new and maybe better way to conduct market research. Author: Chris Herbert.
B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Industrial Marketing Today
JUNE 12, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Copyright © 2010 Tiecas, Inc. Why do we need prices on B2B websites?
Study shows Twitter users are powerful consumers
grow - Practical Marketing Solutions
OCTOBER 4, 2010
A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Tags: research twitter – 23 percent of online consumers read Twitter updates at least monthly. Intuitively, these finding make sense to me. Tweet This! Digg this!
Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
MI6 Marketing Agency
SEPTEMBER 23, 2010
Recent studies of CIOs and technology buyers indicate that traditional tactics used to market and sell technology services and solutions are becoming less effective for B2B technology marketers while becoming more annoying for the business professionals being targeted. Mi6 briefing – sep 2010 v2. Links to Research. Author: Chris Herbert, B2B Specialist & Founder of Mi6.
Survey: 0% of Internet Users Would Pay for Twitter
JULY 27, 2010
A recent study shows that Americans are not willing to pay for online services such as Twitter. The study was conducted by the University of Southern California at the Anneberg School for Communications and Journalism. The survey of 1,981 Internet users also found that half "never" click on web advertising, with 70% saying they find it "annoying." Marketing Takeaway.
Thought leadership is still dead; long live idea marketing
FEBRUARY 5, 2010
It will be a case study of your offerings in use, or it will in fact be a brochure. We need to do research. Here are the five important pieces: Research the need for ideas. Doing research first allows you to set goals using reliable, objective data. Survey internal sales and marketing staff, customers, target markets, and influencers to determine what they are looking for. Primary and secondary research provide the inspiration for some ideas and the objective justification for others. This week, Gartner proved why we need to make the change. Yikes.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ).
6 Content Marketing Tips That Drives Leads
B2B Marketing Insider
JUNE 3, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 3, 2010 2 Subscribe 6 Content Marketing Tips That Drive Leads Share In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing.
2011 B2B Marketing Trends
DECEMBER 1, 2010
The study also found that direct mail was judged as a low-effectiveness tactic. Now, it’s possible that the survey sample was biased in favor of early adopters or that respondents were confusing email service providers with true marketing automation, but it’s also possible that this market is simply maturing faster than its leading vendors have publicly acknowledged.
Social Media Marketing Strategies for 2010
FEBRUARY 9, 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. The lessons?
Study: 72% of Businesses Have a Social Media Strategy
AUGUST 11, 2010
The following is a guest post by Gordon Plutsky , Director of Marketing and Research at King Fish Media. This spring, custom media company King Fish Media partnered with HubSpot and Junta42 to survey more than 450 senior management and marketing executives on their ever-evolving relationships with social media. No one can argue that social media isn’t ubiquitous. EST/11 a.m.