Content Marketing Institute

MARCH 14, 2018

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. Road Map to Success: Content Marketing Strategy Essentials. Are technology marketers moving away from creating content for the buyer’s journey?

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

Salesforce Marketing Cloud

JULY 14, 2022

In 2010, I was diagnosed with a brain tumor. Around 2019, I became more curious about strategy design and perhaps making the leap to a consultant role. And I found the ideal opportunity to test out what it would be like to be a human-centered strategy designer in a safe environment: Sunday mornings at my church.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. What strategies do they use to drive growth?

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Running low on inspiration? Muse taking a break? Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies. Venture Beat.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. Generation Z consists of people who were born from 1995 to 2010. Source: [link]. Consumers still prefer physical stores.

Trends 339

Trends Planning Enterprise Management Paid Search Agency 339

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! I explain the 5 steps required to gaining executive buy-in. Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

SEPTEMBER 22, 2010

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. And, you need to start unifying your content strategy across all channels. Great post! Great post!

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. What kind of an approach are you bringing to your YouTube or video strategy?

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. At a high-level, our research shows a strong correlation between social following and revenue. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Convince & Convert

SEPTEMBER 7, 2011

The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. What is the optimal content strategy, creating or curating? What is the optimal content strategy, creating or curating? Also: we’re hiring! ).

Curation 166

Curation Research Sample Click Rate 166

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 11 steps toward a content strategy by Econsultancy. . 11 steps toward a content strategy by Econsultancy. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Contently

MARCH 9, 2020

” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. Neuroscience research suggests novelty is so powerful because, in evolutionary terms, we pay attention to what’s new to determine whether it’s a threat. Why we crave new stories. “We

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Ambal's Amusings

JANUARY 31, 2011

As I was researching the topic, I decided to develop a corresponding white paper. From here on, I’m taking my own advice and incorporating white papers in my overall marketing strategy. What was your "Aha" moment in 2010? I promote white papers to my clients as the ultimate marketing document. White Papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Web Strategy in 2010 by baekdal.com.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Conductor

APRIL 28, 2020

3 Ways Affected Industries Can Strengthen Their SEO Strategies with Lessons From Professional Sports Lockouts. Knowing that your demand will be lower during COVID-19 provides an opportunity to execute on this strategy. Be “Season-Ready” with COVID-19 Keyword Research and New Content. Would you feel safer flying Delta now?

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

Martech Advisor

OCTOBER 17, 2019

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. What is a Customer Experience (CX) Strategy? The Top 6 Customer Experience (CX) Strategy Tips for 2020. Table of Content.

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

Convince & Convert

DECEMBER 28, 2014

We wrote that in 2010, but in many ways that book feels more current than ever. Our job vs. skill model from The NOW Revolution in 2010. Is social media market research? Social Media Strategy Amber Naslund social media social media department social media operations social media personnel social media team the now revolution'

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. At a high-level, our research shows a strong correlation between social following and revenue. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 19 , 2010, the marketing take-away I shared was “Think Different.&#

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Contently

SEPTEMBER 24, 2021

” My “Sarah Lawrence College Class of 2010!!!” Does this mean we should throw our entire content strategy out the window and go all in on TikTok? It was basically a directory. Group pages were the only way around this because everyone could post on the same “wall.”

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Goodish Agency

MAY 17, 2021

Originally from Argentina, Jim came to New Zealand in 2010 which is where his business journey started. This list was made by Jim personally based on years of research and experience. Our Goodish Team is full of experts in Marketing Strategies , Google Analytics , Google Tag Manager , and more. Jim Martin’s Journey.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. The strategy behind S.A.M. At the end of each year, I like to highlight the top five white papers that best exemplify the basic principles of Short Attention Marketing (S.A.M.),

Paper 40

Paper Best Practices RSS Landing Pages 40

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

PR 100

PR Stats Social Media Twitter 100