Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

B2B Marketing Traction

FEBRUARY 7, 2010

Note that the 2010 ads will not display until the 4th quarter of the game ends. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite? If you remember the ad storyline, do you remember the brand it represented? Please vote for your favorite below. You must have Adobe Flash Player 9.

Ads 100

Ads Buzz Display Spending 100

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Martech

AUGUST 9, 2021

Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” Why we care: Today it’s easier than ever to turn around consumer research and maintain a meaningful and insightful relationship with customers.

Differentiation 130

Differentiation Design Research Brand Identity 130

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Running low on inspiration? Muse taking a break? Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A quick review of 10 free tools for online marketers, for tasks like keyword research, competitive intelligence gathering, social media monitoring, test marketing and presentations. Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. 43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Heinz Marketing

MARCH 6, 2021

Stanford researchers identify four causes for ‘Zoom fatigue’ and their simple fixes. Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010. Great Content Experiences Start With Giving Up Control [Content Marketing Examples]. Thanks, Vignesh Ramachandran.

Intent Data 131

Intent Data Intent Webinar Metrics B2B 131

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Ambal's Amusings

JANUARY 31, 2011

As I was researching the topic, I decided to develop a corresponding white paper. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies. What was your "Aha" moment in 2010? Over to you.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Brandwatch Marketing

FEBRUARY 23, 2024

Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Noble Caledonia needed to understand the online behavioural traits of people finding, researching and booking small-ship cruise holidays. Read more about it here.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

The ROI Guy

APRIL 19, 2010

Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Ongoing costs are 3:1 vs. purchase price.

Budget Programs 40

Budget Programs Conference ROI Cost 40

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Most Valuable Content and Offers for IT Buyers by High-Tech Communicator.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 19 , 2010, the marketing take-away I shared was “Think Different.&#

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Convince & Convert

SEPTEMBER 7, 2011

The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. Also: we’re hiring! ). Our customers are typically professional marketers representing a range of company sizes across most major industries.

Curation 166

Curation Research Sample Click Rate 166

Brandwatch Marketing

FEBRUARY 23, 2024

Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Noble Caledonia needed to understand the online behavioural traits of people finding, researching and booking small-ship cruise holidays. Read more about it here.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

MLT Creative

AUGUST 2, 2010

08/12/2010, Thursday. 08/12/2010, Thursday. 08/19/2010, Thursday. 08/25/2010, Wednesday. 08/25/2010, Wednesday. 08/26/2010, Thursday. Research and analytics in the digital realm. 08/26/2010, Thursday. Research and analytics in the digital realm. 08/26/2010, Thursday. Taste wine.

Advertising Agencies 40

Advertising Agencies Enterprise Management PR Loyalty 40

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4

Spending 40

Spending Forrester Gartner Lock-In 40

chiefmartech

JUNE 27, 2020

I’ve called the past decade of the 2010’s The First Golden Age of Martech. based on research from BCG, I came across another article they published last month, Making the US Marketing Ecosystem Work for You. From my research , only about 10% are martech companies. Sounds a little like a public service announcement.

Paid Search Agency 82

Paid Search Agency Work Management Advertising Agencies Marketing Management 82

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. At a high-level, our research shows a strong correlation between social following and revenue. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Contently

MARCH 9, 2020

Neuroscience research suggests novelty is so powerful because, in evolutionary terms, we pay attention to what’s new to determine whether it’s a threat. But Dr. Duzel’s research also suggests that novelty triggers the release of dopamine in the brain as a reward, encouraging us to find out more.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?

Paper 40

Paper Best Practices RSS Landing Pages 40

BOP Design

JANUARY 26, 2023

Recent research shows that mobile users tend to convert less than users on desktop devices. There can be a variety of reasons, but common conversion points – like larger buttons, pop-ups, and overlays don’t always work as well on mobile devices, especially when a user is doing research or reading a longer page.

Design 119

Design B2B Paid Search Agency Copyright 119

chiefmartech

JANUARY 25, 2023

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” Not coincidentally, it also lines up with this research from Boston Consulting Group interviewing ~2,000 companies on the current state of their “digital transformation”: Most are still in the process of transforming.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Convince & Convert

DECEMBER 28, 2014

We wrote that in 2010, but in many ways that book feels more current than ever. Our job vs. skill model from The NOW Revolution in 2010. Is social media market research? speaking of which, I have some extra copies of The NOW Revolution at home. If you’d like one, I’ll send you signed copies for $9 (USA only).

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. At a high-level, our research shows a strong correlation between social following and revenue. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. Generation Z consists of people who were born from 1995 to 2010. Of course, there’s no guarantee that these predictions will come true. Source: [link].

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

Contently

SEPTEMBER 24, 2021

” My “Sarah Lawrence College Class of 2010!!!” As our research showed earlier this year , people will continue to consume content in an array of different formats—from blog posts to YouTube to podcasts to good old-fashioned memes. It was basically a directory. It’s still only one piece of the pie.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

readwrite

APRIL 22, 2010

Top 10 Mobile Trends of 2010: – Part 1: Design & Development. According to a recent study from Juniper Research , the market for cloud-based mobile applications will grow 88% from 2009 to 2014. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Social sites rank third with 9.2%. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Biznology

JUNE 8, 2018

They did the keyword research. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. But a lot of marketers I talk to are skeptical about how to do it. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Biznology

FEBRUARY 26, 2020

In Brazil, the largest economy on the continent, the government recently announced a new AI lab network of eight research facilities that will develop applications focused on cities, manufacturing, agriculture and healthcare. That followed the news of IBM’s involvement in the launch of a major AI research center in São Paulo in 2020.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. But there doesn’t have to be an explicit channel program angle for Kyle to cover a piece of news or research. He also had a previous stint at CRN, from 2016 to 2021. It’s more of a bandwidth thing than anything else,” he said.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Goodish Agency

MAY 17, 2021

Originally from Argentina, Jim came to New Zealand in 2010 which is where his business journey started. This list was made by Jim personally based on years of research and experience. Our special guest that day was Jim Martin the CEO and founder of Align Digital , a true CRO expert and one of the pioneers of growth hacking.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97