Digital B2B Marketing

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The Dark Future of Native Advertising

Digital B2B Marketing

Then we will look at the research that points to an upcoming challenge to the growing native publishing market. According to recent research from Chartbeat , native published content (or what they call native ad content) is suffering from low quality. First a quick definition of native publishing. In a word, it’s awful.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Filed under: Rants , Research. Digital media proponents have been misled, believing somehow that time spent and budget should equalize.