Chris Koch

DECEMBER 30, 2009

Though I’m supposed to be an objective researcher, I have to admit bias here. I look forward to collaborating even more in 2010. If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. So writing about this stuff is fun. Have a happy and safe New Year!

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

MAY 14, 2010

That’s why at ITSMA we’re calling 2010 The Year of Marketing Transformation (sound the bugles!—a So in our research and our discussions with members and influencers on social media, we’ve identified six major areas that marketers need to focus on to lead the rest of the organization effectively. What do you think?

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

MARCH 4, 2011

Though most respondents in our How Customers Choose research said the quality of their providers’ thought leadership was pretty good, nearly 40% said it could be better. However, the tragedy that has become trade journalism is an opportunity for B2B marketers. Providers have the opportunity to fill the content gap themselves.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

JANUARY 15, 2010

At ITSMA, we’re calling 2010 the year of marketing transformation. We’re going to offer more specific on how marketers should make this transformation backed up by selected data from the 2010 survey at our webcast, The Year of Marketing Transformation: ITSMA’s 2010 State of the Profession Address on January 26. Tweet This Post.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

APRIL 30, 2010

According to a recent survey by ABI Research, 28% of respondents said that they access web sites from their phones at least once per day —up 75% in a year. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). The number of smartphones continues to explode.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 20, 2009

So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. ITSMA research shows that 63% of buyers proactively seek information about providers themselves, and the Forbes/Google survey found that 79% of executives perform at least three web searches per day. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100