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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. A McKinsey report predicts that the growth of consumer packaged goods (CPG) outside the traditional West foreshadows an overseas boom, particularly in Asia. totaled $58.6

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ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Is The White Paper Dead for B2B Marketing? Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Billion Dollars just barely over ten years later.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Tweet This! Seed this on Newsvine.

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

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B2B Lead Generation Blog: Lead Generation via white papers and webinars

markempa

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

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White Papers are Influence Kings, But Need Personalization to Retain Crown

The ROI Guy

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

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