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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. Secondarily, they want to read about results from peers and colleagues, with blogs and Twitter being the most popular media.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Still asking if social media is worth the effort.

Web 2.0 100
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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Cece Salomon-Lee reports on the progress PR firms are making in using social media for their own business as well as their clients’—&# eating their own dog food&# so to speak. Best Social PR Guides and Tips of 2010 (So Far).

PR 100
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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

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Twitter’s demise would cost marketers an important, useful channel

Martech

For brands Twitter has provided a unique, immediate channel for connecting with consumers. So, if Twitter does implode, marketers will lose a significant, useful tool. It has been evident since Twitter was founded in 2003. That problem: Twitter can draw in users, but it can’t make money off them. Twitter $9.39.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. A free service for setting up, promoting and hosting Twitter chats. Create animations?