Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In 2010, a search for social media managers on Indeed.com returned 7,100 results.

Social Media 174

Social Media Work Management Marketing Management Media 174

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you use AdWords reports to fine-tune campaigns? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Marketing Insider Group

JULY 21, 2020

A McKinsey report predicts that the growth of consumer packaged goods (CPG) outside the traditional West foreshadows an overseas boom, particularly in Asia. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Last year alone, CPG online sales in the U.S.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Savanta

SEPTEMBER 25, 2011

The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ). The majority of client side marketers have seen depressed budgets return with three fifths (57%) reporting increased spend. The full B2B Barometer report will be published in October 2011.

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

Social Media 100

Social Media Tools Buzz Media 100

LeadSloth

OCTOBER 20, 2010

Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Eloqua has more information about this in a blog post.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Now you can provide links to your published works as part of your profile.&#. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. LinkedIn’s new company pages by eConsultancy.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. Channels : the report indicates that we should be careful about throwing the baby out with the bath water. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Marin reported that smart phone and tablet ads generated 31% and 37% higher click through rates than traditional search.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Customer Experience Matrix

JULY 31, 2012

The new report contains a rich trove of industry information. I put this at $325 million for 2011, a 50% increase from 2010. Serious marketing of the new edition is yet to begin, but anyone considering purchase of a marketing automation system can buy the VEST now at the www.raabguide.com Web site.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Ambal's Amusings

JANUARY 31, 2011

My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. What was your "Aha" moment in 2010? Michael Stelzner's Aha Moment. Providing links to this content via Twitter and LinkedIn.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Walker Sands

DECEMBER 12, 2023

Before that, Kyle was a reporter at VentureBeat covering cybersecurity news for technical decision-makers in the enterprise. And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. That includes new products and services as well as reports that might pique his audience’s curiosity.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Customer Experience Matrix

AUGUST 1, 2012

The figures for "other" are a bit misleading because the 2011 and 2012 figures include a few more companies than the 2010 data. The table below shows all this in glorious detail: the big four vendors grew more slowly on a percentage basis than the next four, even though the big four added more clients in absolute terms.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The report notes that “the question of whether social media works has dropped off the charts completely.&# The Biggest Question.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. Mobile year-over-year growth peaked between 2010-2011 as did ad spend. The post 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report appeared first on The Content Strategist.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

ViewPoint

AUGUST 5, 2010

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Lead Generation 120

Lead Generation Trends Generation Leads 120

Brandwatch Marketing

FEBRUARY 23, 2024

It was only in 2010 when they had social data insights and enough confidence to launch a new router via social media channels alone. bw_banner_cta type=1 url=”[link] button=”GET THE FULL REPORT” title= “Uncover more insights” image=”[link] Download the report and learn more.[/bw_banner_cta]

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Customer Experience Matrix

JANUARY 1, 2019

The report period (second half of 2018) saw the first two major acquisitions of CDP vendors: Datorama by Salesforce for reported $800 million and Treasure Data for $600 million by ARM Holdings for reported $600 million. This is the first period since reporting began that the industry share of campaign vendors decreased.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Ten years ago, closed-loop reporting was impossible for many marketers. Currently, only 52% of marketers use some form of attribution reporting.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 7, 2010

New features in Winter 2011 – including improvements to Outlook Integration, quotes, reporting and dahsboards. 36% improvements reported by customers using the service cloud. 2010 product of the year from ReadWriteWeb and eWeek. The highlights: Sales Cloud- discussed Market Leadership, customer success and product innovation.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Schubert B2B

FEBRUARY 18, 2022

At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Internal Links.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Brandwatch Marketing

FEBRUARY 23, 2024

It was only in 2010 when they had social data insights and enough confidence to launch a new router via social media channels alone. bw_banner_cta type=1 url=”[link] button=”GET THE FULL REPORT” title= “Uncover more insights” image=”[link] Download the report and learn more.[/bw_banner_cta]

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Webbiquity

FEBRUARY 2, 2011

Cheryl Goldberg reports and comments on recent research identifying the types of content that IT buyers most useful as news and articles (84%) and competitive comparisons / buying guides (73%), while b2b technology marketers often sub-optimally focus on other types of content. Top 21: The Best Article Directory List by Friday Traffic Report.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

seo.co

FEBRUARY 17, 2022

in 2010 to 10.7%. IBISWorld Industry Report 45411a. According to Criteo’s latest State of Mobile Commerce study, nearly 30.0% of US e-commerce transactions are now mobile. The percentage of services conducted online is expected to rise from 8.2% How can we work with you on your next eCommerce campaign? Citations: .

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

Contently

SEPTEMBER 17, 2021

Or maybe it’s just the opening line from a 2010 Old Spice commercial. I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say. We know that a bank giving 1 percent to charity won’t save the world.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

readwrite

APRIL 22, 2010

Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Top 10 Mobile Trends of 2010: – Part 1: Design & Development.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Only 8% of firms reported currency and correctness of prospect data was over 90%, an all-time low. 2010 Lead Generation Optimization. Measure Campaign ROI.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48