2010 - B2B Marketing Zone

Social media isn’t enough. We need a marketing transformation.

Chris Koch

JANUARY 15, 2010

Marketing needs a better relationship with IT. Content creates relationships. It isn’t enough to develop idea-driven content and ship it out; we have to redesign the creation and dissemination processes so that readers are lured into conversations and relationships. If the vendors can’t help with the integration, IT can.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Why you need to turn your customers into stalkers

Chris Koch

JANUARY 21, 2011

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. We have individual salespeople making calls and we have marketers establishing deeper relationships with existing customers through intimate channels like reference programs and customer advisory councils.

Social Media

Social Media Budget Programs Paper Stats

B2B Marketing Zone

Chris Koch

Social media isn’t enough. We need a marketing transformation.

Why you need to turn your customers into stalkers

Webinars

Stay Connected