The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). How to Answer a Question: 5 Tips for Making the Most of LinkedIn. If not, you still have work to do. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Marketing Insider Group

JULY 21, 2020

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Even by 2022, Morgan says, AI will replace many of the tasks of data analysts, freeing them to work on other tasks. Putting these key trends to work for your business is a strategic place to stars. totaled $58.6

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Work with a content marketing agency to build competitive advantage and differentiate in your industry. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year.

Linkedin 100

Linkedin Tactics Tips Work Management 100

LeadSloth

OCTOBER 20, 2010

It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Please let me know if you have any questions, suggestion or remarks: just leave a comment! This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Hey, it worked for him here. How can you get more links to your blog? Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

MARCH 3, 2020

In discussing this recently with Dustin Bruzenak , four questions emerged which help professional services providers separate themselves from their competition: Can do they do the hard jobs? Year founded: 2010. Webbiquity: What inspired you to work on a solution to this particular problem? Anyone can do the simple things.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? But I opened with a question. She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? So what gives?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? So what gives?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Oktopost

FEBRUARY 3, 2020

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Your goal with this step should be to answer the following questions: Who is your ideal audience? What is working for your competitors?

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

Online Marketing Institute

NOVEMBER 1, 2010

In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Martech

MARCH 25, 2024

I don’t know what’s driving this resurgence of questions about the Primary tab. ” (Because they aren’t, of course; they just don’t understand how Gmail works.) Companies don’t want to do the hard work of increasing our sophistication. They might not be in shopping mode in the Primary inbox.

Burn Rate 78

Burn Rate Opt-out Opt-in Ad Frequency 78

Martech

NOVEMBER 7, 2022

Google understood that and offered $10 billion for the company in 2010. Musk is using a kitchen sink approach to increasing revenues and, unfortunately, that is not working out. If it’s the case that users will be allowed to self-authenticate in order to receive the check, the value of the check becomes questionable.

Cost 109

Cost Advertising Channels Advertising Agencies Paid Search Agency 109

Brandpoint

JANUARY 29, 2020

Ryan was kind enough to answer some questions we had about analytics and his session at the summit, as well as his thoughts on the industry in general. My tip would be to start small by identifying one key question that you want to answer with social data and pick one metric that is best tied to the question.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Webbiquity

NOVEMBER 6, 2018

I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Here is the fourth screen of their online survey (first off, no survey should have four screens of questions): The fifth screen was pretty much the same.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

NuSpark Consulting

JANUARY 21, 2019

The occasional rewards for coloring outside the lines led me to question whether strict adherence to marketing best practices always makes sense. It worked for some companies (and still does), especially those who thrive on having a large number of small clients. So question conventions. Here’s why it may not.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). How you can use it most effectively?

PR 100

PR Stats Social Media Twitter 100

Contently

JUNE 18, 2018

This chart was made way back in 2010 by Sell! If you work in B2B, this should makes your job easy. Your job is to answer those questions honestly (which means you can’t just cram your product down their throats). Work and personal interests don’t have to be mutually exclusive, either.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

ClearVoice

MARCH 9, 2023

But more critical is solutions-based content that answers questions or solves problems. To answer the question of “why update?” Let’s also return to 2010. Determine what worked well. ClearVoice can help you work on your content strategy. Fast forwarding to 2023, keywords are still important.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Webbiquity

AUGUST 20, 2019

At the peak of infographic mania—between 2010 and 2016—marketers were creating infographics for the sake of making them. Instead, they are now working on making infographics as informative (as the name implies) and shareable as possible. Why Do Infographics Still Work in Content Marketing? Yes, they are.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. We left plenty of time for questions and the audience delivered with over 30.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. They're facing a technology barrier that's preventing them from measuring their work. As you're planning for the future, questions are inevitable.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Buffer

JANUARY 10, 2022

Because, done well, it works. Here’s my story: In 2010, I got this wild idea to build JobJenny.com , a platform that would offer professionals answers to their most pressing career questions, assist them in navigating business or job transitions, and inspire them to live their best lives. And, it’s working.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Digilant

OCTOBER 4, 2023

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. These ads were about reach, not relevance.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Since the questions on Quora are demand-driven, it’s an excellent platform for marketers looking to address the informational needs of their audience. Answer Questions.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Scoop.it

MARCH 21, 2023

Comprehensiveness This factor is also critical: Craft 10x content that solves problems; make it the only source a user will need to get answers to all questions they might have on the topic. 2023’s top nine SEO writing tricks are: Include Hidden Keywords I’ve been working with SEO texts since 2010.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Rev

FEBRUARY 8, 2019

Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Salesforce Marketing Cloud

JANUARY 2, 2024

You can then coach your reps to replicate what works and address what doesn’t. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Einstein can flag key moments so that you don’t have to spend time listening to entire calls.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Source: [link] Now — how can you be sure if this is going to work? So let’s review available strategies that will work for your SaaS. The team should also work closely with customers to understand their needs and pain points.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

seo.co

OCTOBER 18, 2021

The average return from traditional SEO is usually around 20% according to data compiled by Rand Fishkin in 2010 , which means that if a business spends 100 dollars they should expect an additional revenue increase of at least $20 within the next 12 months. The best way to answer this question is with a little bit of research.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

nDash

MARCH 29, 2022

We’re excited that Nicole Bump of Bump Inbound joined us for the second in a new series of Dumb Questions for Brilliant Marketers. It’s helped to reinvigorate me a bit, pull more enjoyment back into my work, and inspire a lot of new ideas for where my own business can go this year. For 2022, we’re bringing it back!

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Salesforce Marketing Cloud

JANUARY 2, 2024

You can then coach your reps to replicate what works and address what doesn’t. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Einstein can flag key moments so that you don’t have to spend time listening to entire calls.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Below is a closer look at exactly how businesses are able to work in different ways to grow in new markets. Their growth since 2010 has been remarkable but not all at once.

Planning 152

Planning Business Work Management Marketing Management 152

Sprout Social

JULY 28, 2021

Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals.

Brand Identity 124

Brand Identity Branding Ad Building Work Management 124