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Trending Sources

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. items that should be in your 2010 email budget by BtoB Magazine. Sally Ormond answers this question with 10 opening words and phrases to help grab your reader’s attention within a 40-character subject line. Email Marketing Tips and Tactics.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust. Lots of things, and Sosthenes Boame helpfully lists 25 factors such as providing value, being “not spammy,&# building trust, consistency, and incorporating visual images. by Kuno Creative.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

After the webinar, we received dozens of questions. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. If you currently create too much promotional content, you may have a trust issue with your audience.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. stage, many new questions arise. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared. 85% of Inc.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. You decide.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Hot Topics.

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The New Marketing Accountability

B2B Marketing Insider

Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz. But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. He also asks us to be accountable to results. Then ran marketing for 2 firms.

The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

B2B buying is more complex, requiring more information, interaction, and trust than typical consumer purchases. B2B buyers cut their teeth as consumers and then bring buying preferences and skills to work. Step-by-step, we then lead the buyer through their journey by publishing targeted content and providing tools that answer those questions. Fast forward to today.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

So in this post I decided to answer the questions that are most likely top of mind for you when it comes to buyer personas. Creating a piece of content to address both of their needs may work in some cases, but to truly connect, build trust, and influence that person, you need to be able to address their specific needs individually. Technology Naughty Vs. Nice In 2010 2.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. At work here is both the rational and the emotional brain. The emotional brain responds to more abstract concepts such as safety and trust.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Find the answers to these questions and many, many more here. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. More than 1.5

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010Trust Agents by Chris Brogan and Julien Smith. Start Engaging.

Predictions for 2011 & Scorecard for 2010

Sazbean

How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… … Scorecard Mobile and local certainly were huge in 2010. What do you think?

E-Quip Blog: Proposal Planning Questions

E-Quip

Proposal Planning Questions. My advice: Never trust the RFP! Most clients are looking for someone they can trust, someone they feel comfortable with, someone who most understands what they want and offers the best solution. really strong proposal should answer most of the questions listed below--even though they may not be mentioned in the RFP. ► 2010. (52).

Top 20 Most Useful LinkedIn Blog Posts of 2010

WindMill Networking

Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals.  My 5 most popular how to blog posts of 2010: 10 Things You Must Do for Linked In Profile Completeness [77]. GENERAL HOW TO TIPS.

Tapping Social Networks for Business: Interview with @ClaraShih.

B2Bbloggers

It may surprise some people that Facebook works this way for business purposes, because people share a lot of personal details there. Talk to anyone in sales or business development; you don’t always talk to customers or business associates about work. You share personal stories… that’s really a way to establish trust. And trust is the basis of business. Or Does It? 5.

B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever

Fearless Competitor

Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. The Edelman Trust Factor 2011 shares some remarkable insights for business leaders. Do Salespeople want more leads? Yes, indeed! About Edelman.

Twitter: the little bird that grew up strong

Writing on the Web

At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  But because I trusted Patsi, I went back to the site a few days later and signed up, getting the username @ZimblerMiller.  from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Thus I didn’t join. Share this on Bebo.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics. Spend some time monitoring consumer posts and watching your community managers at work in social channels. There are more people with these behaviors, they have smaller but more trusted networks, and they tend to share frequently–they aren’t creating a huge amount of content, but their sharing spreads the word and is more trusted among the people they know personally. 8.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. These were some of the questions we tackled on the last #B2Bchat. Also, put in the work to do GREAT things.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

B2B Ideas @ Work

Put your LinkedIn Account to Work. Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility. Answer questions in Questions and Answers: show expertise without a hint of self-promotion. Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. But you can do much more to make that newsletter and its content work harder for your organization. Fearless Competitor , February 6, 2010 There is no question in my mind.  February 26, 2010.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. The way that we establish trust and relationships with buyers is through authority. April 6, 2010.

Is the era of PR over?

Chris Koch

Unless the company they work for is a startup or otherwise desperate for attention, these people tend to be ground down by the risk management aspect of their jobs over time. For example, if the agency-managed interview leads to bad press, the guard dogs can show that they are managing risk for the company by blaming and firing the agency (agencies are used to this and work with many different companies in order to manage the ever-present risk of getting fired). Trust requires fewer resources. As in dead. Don’t do it anymore. the readers of the journalists’ publications).

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Kickass Webinar Content in 3 Steps

Savvy B2B Marketing

"Sure," you say, "I know that delivering valuable, informative, and engaging content is an excellent way to earn trust, increase credibility, and generate interest in my products and services. " Last week, I had the pleasure of co-presenting with fellow Savvy Sister, Heather, at the 2010 iConnect conference sponsored by iLinc. Work as a team. Use visuals.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” Copyright © 2010 Tiecas, Inc.

How to Start a Social Media Consulting Business in 6 Steps

WindMill Networking

As an open networker with lots of social media connections, I get asked several social media-related questions from different people globally on any given day.  Start with your own brand, and then lend a helping hand by offering pro bono work to others in your family and/or network that you can assist and build a track record from.  This is a no brainer.  Related articles.

The Power of B2B Communities

Paul Gillin

Their technical questions are now routinely answered within minutes. In the process, it has learned much about what makes communities work. In their 2008 book Groundswell , Charlene Li and Josh Bernoff cite the example of one unpaid Dell Computer customer who saves the company an estimated $1 million per year by answering technical questions that would otherwise require Dell resources. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions.

5 Ways for B2B Companies to Engage on Twitter

Social Media B2B

Retweeting customers, trade and national media outlets, and industry associations helps to build affiliation, trust and camaraderie. in Atlanta&# or “About to head into a keynote speaker presentation – what questions would you have on IT policies for B2B companies?&# This gives you an opportunity to follow Twitter users who tag their tweets, reply to questions that your business is qualified to answer and get a general feel for how your target audience behaves on Twitter. Here are five ways to approach B2B Twitter engagement: 1. Original content. Retweets.

Simply Authentic Branding

Blue Focus Marketing

Nor, for that matter, is Siegel+Gale , the strategic branding company for whom he works, a typical branding company. All this conversation about simplifying a brand, however, begs the question, what is a brand, to begin with? All brands, at their heart, want to be trusted”. Trust plays an elemental role in creating this consumer choice. “Simple is Smart&#. London.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R. This theory doesn’t exclude other theories, but as a framework for marketing, I think it works quite well. Let me know that you can be trusted to answer my questions with easy follow up access. As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. How can you market to me?