Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. items that should be in your 2010 email budget by BtoB Magazine. Sally Ormond answers this question with 10 opening words and phrases to help grab your reader’s attention within a 40-character subject line. Email Marketing Tips and Tactics.
17 Questions On How To Build A Content Marketing Strategy [Q&A]
B2B Marketing Insider
JANUARY 28, 2015
After the webinar, we received dozens of questions. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. If you currently create too much promotional content, you may have a trust issue with your audience.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust. Lots of things, and Sosthenes Boame helpfully lists 25 factors such as providing value, being “not spammy, building trust, consistency, and incorporating visual images. by Kuno Creative.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. It’s a fantastic question. Like what?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. stage, many new questions arise. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared. 85% of Inc.
The New Marketing Accountability
B2B Marketing Insider
OCTOBER 5, 2010
Sometimes, the CEO wants to “evolve a brand and sometimes sales folks want to work under the cover of a massive awareness blitz. But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. He also asks us to be accountable to results. Then ran marketing for 2 firms.
Overcoming the B2B Marcom Manager's Content Conundrum
APRIL 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
But then the question quickly becomes how do you build thought leaders? Practically speaking a micro site in place of every “white paper would be overkill and the sheer work involved in going from just a white paper to all those artifacts for the micro site is not insignificant. Kill the white paper!” And I tend to agree. Here is Bloom Group’s position on this [link].
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
So in this post I decided to answer the questions that are most likely top of mind for you when it comes to buyer personas. Creating a piece of content to address both of their needs may work in some cases, but to truly connect, build trust, and influence that person, you need to be able to address their specific needs individually. Technology Naughty Vs. Nice In 2010 2.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Trust Agents by Chris Brogan and Julien Smith. Start Engaging.
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. At work here is both the rational and the emotional brain. The emotional brain responds to more abstract concepts such as safety and trust.
E-Quip Blog: Proposal Planning Questions
MARCH 18, 2011
Proposal Planning Questions. My advice: Never trust the RFP! Most clients are looking for someone they can trust, someone they feel comfortable with, someone who most understands what they want and offers the best solution. really strong proposal should answer most of the questions listed below--even though they may not be mentioned in the RFP. ► 2010. (52).
B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
MARCH 23, 2011
Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. The Edelman Trust Factor 2011 shares some remarkable insights for business leaders. Do Salespeople want more leads? Yes, indeed! About Edelman.
The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
DECEMBER 17, 2010
B2B buying is more complex, requiring more information, interaction, and trust than typical consumer purchases. B2B buyers cut their teeth as consumers and then bring buying preferences and skills to work. Step-by-step, we then lead the buyer through their journey by publishing targeted content and providing tools that answer those questions. Fast forward to today.
Five Reasons You May Not Be Spending Enough on Content Marketing
NOVEMBER 29, 2010
Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust.
Social Business Q&A: 10 Questions with Augie Ray
It's All About Revenue
APRIL 4, 2012
In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics. Spend some time monitoring consumer posts and watching your community managers at work in social channels. There are more people with these behaviors, they have smaller but more trusted networks, and they tend to share frequently–they aren’t creating a huge amount of content, but their sharing spreads the word and is more trusted among the people they know personally. 8.
Tapping Social Networks for Business: Interview with @ClaraShih.
NOVEMBER 9, 2010
It may surprise some people that Facebook works this way for business purposes, because people share a lot of personal details there. Talk to anyone in sales or business development; you don’t always talk to customers or business associates about work. You share personal stories… that’s really a way to establish trust. And trust is the basis of business. Or Does It? 5.
Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.
Predictions for 2011 & Scorecard for 2010
JANUARY 5, 2011
How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… … Scorecard Mobile and local certainly were huge in 2010. What do you think?
Top 24 B2B Marketing Posts in February
B2B Marketing Zone Posts
MARCH 3, 2010
February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. But you can do much more to make that newsletter and its content work harder for your organization. Fearless Competitor , February 6, 2010 There is no question in my mind. February 26, 2010.
Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
B2B Marketing Zone Posts
MAY 3, 2010
April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. The way that we establish trust and relationships with buyers is through authority. April 6, 2010.
Want to Build a B2B Community? Twitter Chat Offers Advice and How.
AUGUST 22, 2010
Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. These were some of the questions we tackled on the last #B2Bchat. Also, put in the work to do GREAT things.
Clarifying Client Expectations
MAY 14, 2010
Perhaps you ask when the work will be done, or for an estimate of the cost. If you trust him, probably yes. Are not the service you receive and trust you build the primary determinants of a continued relationship? Yet how can the mechanic know how best to serve you and gain your trust if you don't discuss your expectations? Expectations define the experience. Fix it.
Social Media Minute: 25 B2B Marketing Uses of LinkedIn
B2B Ideas @ Work
MAY 26, 2010
Put your LinkedIn Account to Work. Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility. Answer questions in Questions and Answers: show expertise without a hint of self-promotion. Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Find the answers to these questions and many, many more here. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. More than 1.5
Twitter: the little bird that grew up strong
Writing on the Web
JUNE 15, 2010
At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now. I thought to myself: Why should they care about this and why should I join the site? But because I trusted Patsi, I went back to the site a few days later and signed up, getting the username @ZimblerMiller. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Thus I didn’t join. Share this on Bebo.
Simply Authentic Branding
Blue Focus Marketing
OCTOBER 3, 2010
Nor, for that matter, is Siegel+Gale , the strategic branding company for whom he works, a typical branding company. All this conversation about simplifying a brand, however, begs the question, what is a brand, to begin with? All brands, at their heart, want to be trusted”. Trust plays an elemental role in creating this consumer choice. “Simple is Smart. London.
Why Social Media Will Help Us All Get Along (Better) | B2B.
B2B Marketing Insider
JUNE 4, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 4, 2010 15 Subscribe Why Social Media Will Help Us All Get Along (Better) Share It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media? In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service?
How To Shorten The B2B Buyer Cycle With Landing Pages
B2B Marketing Insider
NOVEMBER 4, 2010
Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. All rights reserved
Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
DECEMBER 10, 2010
Will help you get found and ensure that you maintain control in case you change jobs if you are presently working. Aside from the link to your resume mentioned above, make your location familiar by using the name of the metropolitan area where you are looking for work and make sure you use often-searched-in-resume-database terms such as credentials, job title and industry. 5.
How To Align Marketing With Sales
B2B Marketing Insider
SEPTEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales. Then work with sales to fill those gaps in content and process. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. Michael Brenner Oct 2 2010 Hi Nick, thanks for the comments.
Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
AUGUST 20, 2010
Friday, August 20, 2010 Basic Content Marketing Trumps Social Media and Blogs Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. Do White Papers Still Engage?
How to Start a Social Media Consulting Business in 6 Steps
NOVEMBER 26, 2010
As an open networker with lots of social media connections, I get asked several social media-related questions from different people globally on any given day. Start with your own brand, and then lend a helping hand by offering pro bono work to others in your family and/or network that you can assist and build a track record from. This is a no brainer. Related articles.
E-Quip Blog: Being Accessible to Your Clients
DECEMBER 31, 2010
Friday, December 31, 2010. dont know who else is working on that. I can check in the back and see." Assign a backup to field questions when youre going to be unavailable. ▼ 2010. (52). Top 10 Blog Posts of 2010. Trusted Advisor Associates. Being Accessible to Your Clients. Have you made your New Years resolutions? The Meridian project? Sound familiar?
Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
SEPTEMBER 17, 2010
Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Gartner reduces IT Spending Outlook for 2010, but. They do if they are.
B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate
B2B Lead Generation Blog
OCTOBER 21, 2010
If you review the pages of responses - they’re a lively read, trust me - they all point to what Doug Kessler, Creative Director of Velocity Partners, UK, summed up in his statement, “This feels like the next big frontier in B2B.” Be agile and ready to adapt to the sales team; don’t be offended if sales tells you something isn’t working. Don’t take offense by a change in direction.
The Client Relationship Life Cycle
SEPTEMBER 9, 2010
Through my work with clients over the years, I've noticed five distinct stages in the life of the relationship. The key question in the context of this stage is: Are you pursuing just projects or relationships? It's easy for technical professionals to turn their focus to the work rather than the relationship. This is the realm of the trusted adviser. Contract. Confused?
Content Curation in B2B Marketing
NOVEMBER 7, 2010
November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content. Other stuff?
All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
AUGUST 13, 2010
The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. What strategies work for lead nurturing, what doesn’t, and what could be improved upon? Random messaging does not work.
Conduct a Content Audit For Your Content Marketing Strategy.
APRIL 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How To Conduct A Content Audit April 27th, 2010 | By Jeff Ogden In my research I find many companies with content on their websites – white papers, e-books, webinars, etc.