chiefmartech

JANUARY 25, 2023

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. They didn’t really understand or appreciate what the other did. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

LeadSloth

OCTOBER 20, 2010

One of the time-saving features that is the type-ahead search: see the video tour of Eloqua 10 for details. It is an easy to understand, prioritized view of the hottest, most engaged prospects and accounts. During their presentation they set up a simple webinar campaign on the fly. That was very intuitive. Sales Enablement.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Marketing Insider Group

AUGUST 5, 2020

In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Generation Z consists of people who were born from 1995 to 2010. Budget is not wasted on prospects who are less likely to result in a sale. million for the previous “generation x”.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection. How To Use Linkedin To Generate Business by Search Engine Land. LinkedIn Group versus Facebook Group by Search Engine Journal.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p. Some things have gotten easier since 2010.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Ambal's Amusings

JANUARY 31, 2011

Using TweetDeck, I setup two search criteria, “White Paper” and “White Papers” Any subsequent Twitter message containing those key words is listed in a columnar format. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

SmartBug Media

AUGUST 11, 2021

Add in the instant gratification that people have become used to when searching for answers (we’re talking about you, Google), and an inbound digital marketing strategy becomes crucial to higher education institutions. In 2010, universities enrolled an all-time record of 21 million students. Life on a 6.5”

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. How can you optimize your content for search? Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider. . • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Offer tested content that meets well-defined prospect needs.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 7, 2010

Here are brief descriptions of these five closes: Financial Close A financial close is the natural choice when you have successfully helped a prospect quantify the impact of their business problems. Help the prospect create the longest possible list of entries in the “For” column. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JUNE 3, 2010

Know your prospects pain points. Cultivate as many relationships and connection in your customer and prospects ecosystems as you can find. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JUNE 2, 2010

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Second, you need to have compelling content that meets the prospects needs. Do these 2 things and you will find valuable leads.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Hubspot

JANUARY 11, 2018

After Sean Ellis coined the phrase in 2010, growth hacking caught on quickly. Instead of jumping on the buzzword bandwagon, we put things in plain language, explaining to prospects who we are and what we do without any superfluous fluff. Think Like a Prospect. The Rise and Fall of Growth Hacking.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Companies Startups 152

ClearVoice

MARCH 9, 2023

Let’s also return to 2010. Reviewing your search engine optimization strategies/SERP ranking. Be sure that your brand is front and center with prospects and customers. ” let’s review the above. The audience’s needs come first. However, the audience needs continually change.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Marketing Insider Group

JULY 19, 2010

Speed is essential for the follow up Obviously the critical success factor for any responder program is the speed to which we call the prospect. There are 3rd party companies that boast the “Immediate warm transfer” of a prospect searching your web site, but this is not always the case, and can be costly.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

JUNE 24, 2010

Identify what activities your prospects engage in with their mobile devices. Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Provide mobile view versions for all emails.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? All rights reserved.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

OCTOBER 5, 2010

See in a “campaign world&# marketers think we have way more control over the prospect situation than we really do. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Marketing Insider Group

JULY 1, 2010

It includes an excellent overview of how to maximize your Twitter searches to identify prospects. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Social Media 100

Social Media Resources Media Web 2.0 100

Ambal's Amusings

MAY 17, 2010

Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. We asked Ardath Albee "What are key marketing trends and predictions for 2010?

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Marketing Insider Group

OCTOBER 12, 2010

The Campaign strategy needed here is minimal as the tactic result is an appointment with the designated prospect that has a need for you and is willing to discuss your product or service in more detail. It provides a specific date and time for the meeting with the prospect so as to waste none of the Account Executives time.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

AUGUST 26, 2010

It includes an excellent overview of how to maximize your Twitter searches to identify prospects. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Analyze keywords. Monitor and repeat.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Search Engine Optimization (SEO) – this is the ultimate no-brainer. Consider the two broad categories of search types, “generic” searches (e.g. So how should your prioritize spending for next year?

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Moreover, nearly half of B2B buyers used web searches in their process to seek information before making a purchase. . This way, you can continue to provide your prospects with content detailing your offering.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Marketing Insider Group

AUGUST 12, 2010

Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. This is true because only a small fraction of the potential prospect universe is ready to enter into the sales process at any given time. kenny madden Aug 13 2010 Michael, Great post.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

APRIL 25, 2013

What are some of the features of a marketing automation solution that search engine marketers will find of value / importance? Search engine marketers are typically amazing at getting the right traffic to their website. But what do you do with prospects once they get there? Do you get plenty of search engine traffic already?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Hubspot

FEBRUARY 14, 2011

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. Some would hypothesize that the growth can be attributed to a rise in participation and spending in social media, search engine optimization, and search engine marketing. A Focus on Search. With continuing U.S.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. IT Vendors who subscribe to this model may as well claim: “Christmas Trees cause Christmas” Michael Brenner Oct 20 2010 Kenny, thanks as always for your support and encouragement.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

SEPTEMBER 9, 2010

In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing. They want a product that exemplifies a need.

Social Media 100

Social Media Brand Identity Branding Media 100