ViewPoint

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

B to B 120

B to B netFactor Media SEM 120

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. million in 2009 and $21 million in 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. The brochure you leave behind after meeting a prospect should have the look and feel of your web site. The e-Newsletter that you send to the prospect should repeat the look and feel and messaging. There is still time. Marketing Plan Success Tips.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. WPO was and is about being found everywhere online where your prospects are looking for what you offer. In addition, prospects don’t see everything you produce. The idea was to extend search engine optimization (SEO) more broadly.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

markempa

JUNE 21, 2010

That’s why I’ve invited Jill Konrath, author of Selling to Big Companies and her excellent new book SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers (May 2010) to help us address these issues. The four new SNAP Rules for selling as applied to your prospect's First Decision. Register for the webinar.

Rules 120

Rules Business Webinar Metrics Marketing Prospects 120

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. ET on Friday, January 28, 2011.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

LeadSloth

OCTOBER 20, 2010

It is an easy to understand, prioritized view of the hottest, most engaged prospects and accounts. There is no “AppExchange&# for Eloqua extensions yet, but I wouldn’t be surprised if they’re planning that already. Sales Enablement. Another new product is Eloqua Discover for Salesforce.com.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. Through online interactions, customers and prospects form opinions about your organization – for better or for worse.

Social Media 174

Social Media Work Management Marketing Management Media 174

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Running low on inspiration? Muse taking a break?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Act-On

SEPTEMBER 19, 2023

Entrepreneur and marketer Sean Ellis coined the term “growth hacking” in 2010. Informing your audience will drive trust in your offerings and endear prospects and customers to your brand. This makes sense in an era of decreased resources and a “more for less” mentality. Don’t lecture, educate.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Webbiquity

FEBRUARY 14, 2011

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. . mass adoption of social media, but no clear way to measure ROI from it) in this predictive post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Biznology

MARCH 23, 2018

The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Budgets continue to shift to digital channels. But hold on. I’ve seen actual samples.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. For these types of businesses, LinkedIn is a much better alternative,&# Michael Gray provides tips on using your profile, groups, questions and answer, status updates and other LinkedIn capabilities to generate referrals and sales prospects.

Linkedin 100

Linkedin Tactics Tips Work Management 100

ViewPoint

JULY 25, 2011

If there are so few hunters, then why are sales executives so eager to have hunters beating bushes to find new prospects instead of doing what they were naturally intended to do? Instinct cannot be taught so few salespeople become great hunters. To flesh this out, let’s consider another field where closers are key: baseball.

Advertising Benchmark 120

Advertising Benchmark Inbound Marketing Consulting Class 120

Webbiquity

MAY 26, 2022

Because your website is so often the first impression for your prospective customers, it has to be effective. While it’s a good idea to have a presence on all the largest networks, focus on the one or two that are most important to your customers and prospects, so you don’t spread your efforts too thinly.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Full Circle Insights

NOVEMBER 25, 2020

Prospecting To Your Entire Database. Recommendation for CEOs: MBOs that Improve Sales and Marketing Efficiency. The Importance of Creating Marketing Partnerships. Intentional Culture. Using Big Data To Bring Marketers Together. A Marketing Scientist’s Love for the Data. Measuring Inbound Marketing. MQL Velocity – Why It Matters.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Google Analytics ) to the lesser-known (e.g.,

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. In fact, it can be quite the opposite. Conversation is often more targeted.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Ambal's Amusings

JANUARY 31, 2011

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. 5 Steps to a White Paper that Pulls in the Perfect Prospect. 5 Steps to a White Paper that Pulls in the Perfect Prospect. What was your "Aha" moment in 2010?

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. In fact, it can be quite the opposite. Conversation is often more targeted.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

ClickDimensions

SEPTEMBER 30, 2021

ClickDimensions is essential as part of that, as it allows us to scale our continuous contact with interested prospects, clients, partners and even our own team. Prior to setting up Cloud9 Insight in 2010, I was the General Manager at Sage for their CRM Division. What was your background before landing in your current role?

Ideal Customer Profiles 104

Ideal Customer Profiles Domain CRM Marketing Management 104

markempa

MAY 21, 2007

And instead of calling it lead generation, sales people will probably call it prospecting. All of which means investment of time and proficiencies frequently beyond their realm, and sooner or later, one way or another, there must be a shift from prospecting back to selling. This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. One day later, the prospect is sent an email with a whitepaper attachment that reinforces the advertising topic. If the call goes well, the prospect is sent the webinar invitation. With effective B2B lead nurturing, that resolution is as good as done. .

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Customer and prospect data continues to deteriorate. Only 8% of firms reported currency and correctness of prospect data was over 90%, an all-time low.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In essence, RPM breaks down the silos and optimizes sales and marketing effectiveness at all prospect and customer touchpoints (i.e. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

MARCH 3, 2020

Year founded: 2010. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? This post is sponsored by Better Proposals. Sign up by March 15th 2020 and choose either one month for free or double your proposal allowance: The Company.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

chiefmartech

JANUARY 25, 2023

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” But my real faith in martech’s growth ahead is the profession that is growing up around marketing technology management. They didn’t really understand or appreciate what the other did. ” Today, it’s a very different story.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60