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Frenemies: The Dangerous Distrust Between Sales and Marketing

Sales Engine

JUNE 28, 2016

They’re not interested in engaging with prospects who are not ready to buy. It’s natural, then, for you to be singularly focused on finding those witnesses—talking to anyone else might seem like a waste of time. The scenario is similar for any quota-driven B2B sales team. To keep their jobs, reps need to close as many deals as they can.

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136
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