prospect 2010 Related Topics 
ANNUITAS
APRIL 26, 2011
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. When our firm first engages with a prospective client, it’s not uncommon for us to hear them say something like, “I need help with my lead management process.
ANNUITAS
MARCH 22, 2011
This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. The ability for your organization to offer the information required for a prospect to make a decision will determine the conversion rate as well as the velocity or time it takes.
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ANNUITAS
JULY 28, 2011
Marketers who focused on ROI delivered 24% incremental customer demand in 2010 and generated business growth for their organizations. 72% of CEO’s state that marketing is always asking for more money, but can rarely explain how much incremental business this money will generate. • In short, set your sights on revenue.
ANNUITAS
OCTOBER 17, 2010
A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. This requires new discipline in lead management, which many B2B marketers are still getting their arms around.
ANNUITAS
OCTOBER 6, 2010
It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The best success with nurturing will come when you understand the buying phases of your customers and prospects and develop a nurture program that aligns to those phases.
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