The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Ten years ago, businesses won because they sold a product 10 times better than the competition. Facebook reached one billion users in late 2012. Buyers have changed, too.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Spiralytics

NOVEMBER 14, 2023

Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Shaping technology due to being early adopters Gen Alpha’s early exposure to and immersion in technology make them poised to be influential early adopters who shape the development and direction of digital products. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

illumin

SEPTEMBER 25, 2023

This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. Twitter and YouTube also both introduced ad options shortly after their founding, with YouTube even making a partnership program in order to share a portion of its ad revenue with creators.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. More than a billion hours of video content is watched on Youtube every day ( source ). 43% of that demographic researches services or products for their business through online videos ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Here, I'm going to explain why. plus setup costs.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. They stood in front of tourist destinations and gave tour guide spiels.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. Product DEMO : Have online videos that clearly demonstrate the value add of your product.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Better user experience : Optimizing your website and content for search engines can also improve the user experience, making it easier for potential customers to find and engage with your products or services. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Hubspot

JULY 28, 2017

These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. 2010 Kia Soul Hamster Commercial | Black Sheep Kia Hamsters Video. YouTube HD Camera Trick Challenge- Samsung. That is nearly the number of people who watch the Super Bowl!

Viral Marketing 78

Viral Marketing Video Marketing Examples Mobile Marketing 78

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Maybe it’s because they’re lived experience means they know a good product when they see it. Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers.

Demographics 97

Demographics Class Social Media Trust Marketing 97

SmartBug Media

DECEMBER 3, 2019

He knew that the point of marketing was to “know and understand the customer so well that the product and service fits him and sells itself.” Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006. The Internet Impact.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Biznology

MAY 19, 2014

28% of consumers say social media plays a valuable role in helping them become aware of new brands and products; 30% say it helps them eliminate brands from consideration (source: GroupM and comScore). 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon).

Social Media 80

Social Media SEO Media Youtube 80

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

ConvertKit

JULY 6, 2020

She didn’t know how she would take care of it; at that time it was hard to find products for natural hair. But Jenell’s cousin told her about this small community she’d found on YouTube – women doing what they called The Big Chop: cutting off all their relaxed hair in one swoop to then grow out their natural hair. The Big Chop.

Youtube 74

Youtube Education Video Marketing Opt-out 74

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

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The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Watch what’s being said, and where, about your company, product or service.”. Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? Learn from their mistakes and successes.

Social Media 120

Social Media Media Work Management Marketing Management 120

Biznology

JUNE 17, 2013

Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. 85% of people more likely to purchase a product after watching a product video. 85% of people more likely to purchase a product after watching a product video.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Digital marketing is the aspect of marketing that involves the use of various digital and internet-based technologies to promote products and/or services. The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. link] links for 2010-09-07 | Glenn Friesen [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Why watch videos on YouTube, when the best of them will inevitably be posted on Facebook? For the first time, the percentage of U.S. Is the bloom off the rose? How about you?

Social Media 151

Social Media Facebook Forrester Media 151

The Point

NOVEMBER 9, 2010

For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

MLT Creative

SEPTEMBER 8, 2010

If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts? Do you want to have constant customer engagement? September 16, New Audience.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

markempa

DECEMBER 10, 2012

Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health. Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. In March of 2011, the Siemens team launched Plantville. Engage customers and prospects.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. United States License. United States License. United States License.

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Conference Social Media Work Management Marketing Budget 100

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. One day you may need to point to it if you or your client is ripped off and you want to take legal action.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Content Marketing Institute

SEPTEMBER 4, 2018

The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. It’s not about the products the company sells, says @MicheleLinn. The site is owned by Johnson & Johnson, which sells products for babies.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. The video below is over five years old, and yet, out of all of Dollar Shave Club’s YouTube videos -- of which there are more than 50 -- it remains the brand’s most popular, with over 24 million views.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The reviews business will be transformed by geo-location. Are people 'getting it'?

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117