Paul Gillin

AUGUST 29, 2012

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I In February, 2010, a visitor began a campaign called “Flood the CPSC!”

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

MAY 4, 2012

Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field. What follows is an engagingly uplifting read that focuses on making the most of your productive time so that you can maximize the value of your downtime. Everything else can wait.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Capacity to Destroy. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 12, 2011

The result will be a transformation of corporate productivity fueled by deep insights into customer needs. In 2010, the analyst is to the value creation dance what the CIO was in the 80s and 90s: unloved, misunderstood but poised to play a major role in the future. It used to be product-centric vs. customer-centric.

Enterprise Management 50

Enterprise Management Work Management Burn Rate Forecasting 50

Paul Gillin

APRIL 10, 2013

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. How did a product manager get away with poking a stick in the eye of a major competitor? Opening Up.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

AUGUST 4, 2012

He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. I was teaching social media and he had a small agency, Morrissey & Co., with a young staff who were eager to learn.

Cross-Selling 50

Cross-Selling Newsletter Public Relations Ad Agencies 50

Paul Gillin

AUGUST 9, 2012

Twitter was the vehicle director Kevin Smith used in February, 2010 to express outrage about being denied seating on a Southwest Airlines flight because airline personnel claimed the 300-plus-pound Smith wouldn’t fit in a single seat. Smith tweeted his attacks for days and continued the criticism on his podcast. Best Defense.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50