2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark
Metadata
AUGUST 23, 2022
The factors Forrester recommends B2B marketers focus on are: Business audience reach Business context reach Cross-channel capabilities B2B performance reporting Product vision Execution roadmap Market approach Commercial model Innovation roadmap Delivery model. Dear Forrester, It’s not 2010. Dear Forrester: what gives?
Let's personalize your content