| | | Content Marketing for BI | |  2010 + Product | 9 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI JUNE 17, 2010 Are Some BI Vendors too Quiet? They have a nice reporting and analysis product that replaces the need for cubes and their associated processing time. Currently, I only see that they will offer grants for free product, hosting, and training to selected non-profits. Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Ok, that’s very cool. Why do you think that is? | CONTENT MARKETING FOR BI AUGUST 24, 2010  Organize Passion Create a Movement If your passion is your product, find a way to tell a story that people will repeat. I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. But Nathan didn’t give up. | | | | | |
| CONTENT MARKETING FOR BI AUGUST 31, 2010  The Content Marketing Sweet Spot From the 2010 Content Marketing Spending Research by Junta42. newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. It’s not an area you want to hand off to your already busy product managers or the new marketing coordinator you just hired. You can download the report for yourself here. | CONTENT MARKETING FOR BI JULY 6, 2010  Seeing through your customer’s eyes You turned it into a product. You want to make sure people know that you have the coolest thing around, so: • You write a white paper that tells all about your product and its features. You write a case study on who bought your product and how they’re using it. You produce a Webinar that demos all the features of your product. You have a great idea. It’s natural. | CONTENT MARKETING FOR BI FEBRUARY 9, 2010  Embracing Socialytics Could be brand or product mentions, could be sentiment. Socialytics. love this word – it perfectly captures what it is — analysis of social media. ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. wondered who plays in this space today. What are people saying? Source : Who is generating the content? | CONTENT MARKETING FOR BI SEPTEMBER 29, 2010  Help! My Product is Boring! I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. The products we sell are not easy to get excited about.”. Either you need to find another product at another company to market—or give up marketing all together. tried to think of some products this survey-taker might be referring to. | | | | | | | |
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CONTENT MARKETING FOR BI | TUESDAY, JULY 13, 2010 SAP Sets the Bar for BI CSR
Nice way to show off their own product functionality. SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports. It opens with a video message from the CSO (Chief Sustainability Officer) Peter Graf, who reports directly to both of the SAP CEOs. You can see an 7.5 minute overview video here. They’re truly setting the bar. MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, JANUARY 5, 2010  BI Solutions for Sustainability Exist-But Can You Find Them?
Nothing on the home page under “solutions” but hit the “more products & solutions” link and you’ll find their offering. Making it more difficult, they organize by product and don’t have a menu for solutions. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. That thought led me to wonder how easy it is to find reporting solutions for sustainability. So I tried SAS. MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, JANUARY 5, 2010  BI Solutions for Sustainability Exist-But Can You Find Them?
Nothing on the home page under “solutions” but hit the “more products & solutions” link and you’ll find their offering. Making it more difficult, they organize by product and don’t have a menu for solutions. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. That thought led me to wonder how easy it is to find reporting solutions for sustainability. So I tried SAS. MORE >>
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