Content Marketing for BI

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The Content Marketing Sweet Spot

Content Marketing for BI

From the 2010 Content Marketing Spending Research by Junta42. newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. It’s not an area you want to hand off to your already busy product managers or the new marketing coordinator you just hired. You can download the report for yourself here.

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Organize Passion Create a Movement

Content Marketing for BI

If your passion is your product, find a way to tell a story that people will repeat. I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. But Nathan didn’t give up.

Are Some BI Vendors too Quiet?

Content Marketing for BI

They have a nice reporting and analysis product that replaces the need for cubes and their associated processing time. Currently, I only see that they will offer grants for free product, hosting, and training to selected non-profits. Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Ok, that’s very cool. Why do you think that is?

Seeing through your customer’s eyes

Content Marketing for BI

You turned it into a product. Beneath the business needs that your product may address, you also need to speak to the personal needs of your buyer. The successful vendor or marketer will be the one who knows how to marry the product benefits with real world needs and do so in a way that shows the customer you understand his challenges. You have a great idea. It’s natural.

Help! My Product is Boring!

Content Marketing for BI

I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. The products we sell are not easy to get excited about.”. Either you need to find another product at another company to market—or give up marketing all together. tried to think of some products this survey-taker might be referring to.

Embracing Socialytics

Content Marketing for BI

Could be brand or product mentions, could be sentiment. Socialytics. love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. wondered who plays in this space today. What are people saying? Are you ready?

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

Nothing on the home page under “solutions” but hit the “more products & solutions” link and you’ll find their offering. Making it more difficult, they organize by product and don’t have a menu for solutions. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. So I tried SAS. They were a little better.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

Nothing on the home page under “solutions” but hit the “more products & solutions” link and you’ll find their offering. Making it more difficult, they organize by product and don’t have a menu for solutions. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. So I tried SAS. They were a little better.

SAP Sets the Bar for BI CSR

Content Marketing for BI

Nice way to show off their own product functionality. SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports. It opens with a video message from the CSO (Chief Sustainability Officer) Peter Graf, who reports directly to both of the SAP CEOs. You can see an 7.5 minute overview video here. They’re truly setting the bar.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

Eloqua Experience 2010

LeadSloth

The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Another new product is Eloqua Discover for Salesforce.com. So there were lots of new initiatives, products and services that were covered during the event. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. Overall.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. And 52% of journalists say they use Twitter to research stories and discover what’s hot. How you can use it most effectively? And much more.

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Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Well, unlike social media, email is virtually universal.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. And much more.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative.

Best of 2010 – Understanding Facebook Page Insights

Sazbean

original on Facebook page insights posted February 26, 2010). This can give you some feedback on which posts have done better than others and what your fans are engaging with.  On the right you’ll see some demographic data about the fans who are interacting and posting on your page, which may help you tailor your message (and possibly your product). The Year in Review!

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. Scott Mersy , VP Marketing and Products, Genius.com. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions.

Fantasy Football Sacks Productivity – Infographic

Sales Intelligence View

Sales Data Social Selling Technology B2B business productivity cowboys da bears delaware facebook fantasy football football fun facts indiana linkedin lost productivity mean machine moral boost north dakota raiders sales productivity social media team building twitter warriorsFantasy Football is one of the most popular games played in corporate America. Over $500 Million dollars is put on the line every year by 27 million employees hoping to win the office pool and bragging rights till next season.

Best of 2010 – Increase Sales by Improving Customer Touchpoints

Sazbean

We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. The year in review! They most likely will. How do they accomplish them? image by Patrick Hoesly ).

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. Results: The program received more than 250 new product ideas and 5,000 customer votes in just one month. Results: CDC cut the time of product delivery from 24 months to 12-16 weeks. states.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Enjoy! Email this to a friend? Tweet This!

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Flowtown.

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Product Content is #2 for B2B Buyers

B2B Conversations Now

Do you believe as a marketer that “product content is king&# for B2B lead generation ? Well, according to MarketingSherpa and Enquiro , you can stop running now; product content is #2 on B2B buyer’s wish lists. Potential customers are looking for Pricing more than Product Information ? How can that be true? Wrong. Why is this happening? TIME vs. CONTENT.

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Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach. Caterpllar has blogs dedicated to each major product line. There better be.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

Seven Ways to Use Social Media for Business

Webbiquity

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Digg this!

10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? Billion Dollars just barely over ten years later.

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

People have always talked about their experiences, emotions, needs and also products, services and brands. Although concepts like ‘brand’ and ‘marketing’ have only recently been introduced into our way of thinking and language, people have also discussed products and brands with others for many centuries and they still do. Engaging in brand- and product-related discussions.

A Simple B2B Marketing Framework

Everything Technology Marketing

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

Social Media Strategy Map: How To Find Your Way

Leader Networks

What other efforts in your organization have the potential to transform customer relationships, product or service innovations, reduce costs and increase shareholder value? Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. Each takes a different approach.

Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite

Sazbean

2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. Repeat step 4, but enter your company name in the search query Repeat and add search streams for your company name, product names, your actual name (i.e, How do you monitor Twitter?

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Their core product TradeNet, an e-commerce platform connecting industry buyers and suppliers. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! BACKGROUND. Currently ShipServ serves 150 shipping companies managing 5,000 ships and approximately 30,000 suppliers. STRATEGY.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. How can you “train&# your CEO to use social media productively? Use your community to help you promote your products…Customer advocacy drives sales.&#. Adoption soared. 85% of Inc. Mistakes were made. Magazine.

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Product. would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. We’ve all heard about the four P’s of marketing. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. Share this on Facebook. Digg this!

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&#  42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Michael Brenner Nov 11 2010 Thanks Andrew! Who Blogs? Overall great article.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. Ken Mueller notes several situations where you have no choice but to “like&# a page or company on Facebook even if you really feel no affinity toward it, such as when conducting research or even to express displeasure with a company’s product or service on their fan page. People are busy.

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Technology Naughty Vs. Nice In 2010

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Technology Naughty Vs. Nice In 2010 December 23rd, 2010 | By Sean Sullivan The following is guest post by Sean Sullivan, security advisor for F-Secure North America. If you’re looking for bargains, use tools like Google’s Product Search, PriceGrabber.com or NexTag. Technology Naughty Vs. Nice In 2010 2. For the top B2B professionals, 9 to 5 is a myth.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Best Social PR Guides and Tips of 2010 (So Far). Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? ‘Loser.

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Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Commerce: Mary talks about how the rate of product improvement is unprecedented. Holy Cow!