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Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

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Eloqua Experience 2010

LeadSloth

The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Another new product is Eloqua Discover for Salesforce.com. So there were lots of new initiatives, products and services that were covered during the event. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. Overall.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. And much more.

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Seven Ways to Use Social Media for Business

Webbiquity

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Digg this!

Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite

Sazbean

2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. Repeat step 4, but enter your company name in the search query Repeat and add search streams for your company name, product names, your actual name (i.e, How do you monitor Twitter?

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. Results: The program received more than 250 new product ideas and 5,000 customer votes in just one month. Results: CDC cut the time of product delivery from 24 months to 12-16 weeks. states.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative.

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Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach. Caterpllar has blogs dedicated to each major product line. There better be.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Enjoy! Email this to a friend? Tweet This!

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

Think about it: What if you were able to reclaim 10 or 20 percent of your sales budget by increasing sales productivity? How can you make a water-tight financial case to your CEO to prove that giving marketing more money will help significantly increase sales productivity and revenue capacity? That’s a costly mistake. How much revenue could that potentially drive?

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Flowtown.

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A Simple B2B Marketing Framework

Everything Technology Marketing

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Their core product TradeNet, an e-commerce platform connecting industry buyers and suppliers. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! BACKGROUND. Currently ShipServ serves 150 shipping companies managing 5,000 ships and approximately 30,000 suppliers. STRATEGY.

Fantasy Football Sacks Productivity – Infographic

Sales Intelligence View

Sales Data Social Selling Technology B2B business productivity cowboys da bears delaware facebook fantasy football football fun facts indiana linkedin lost productivity mean machine moral boost north dakota raiders sales productivity social media team building twitter warriorsFantasy Football is one of the most popular games played in corporate America. Over $500 Million dollars is put on the line every year by 27 million employees hoping to win the office pool and bragging rights till next season.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.

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7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

Sell the offer, not the product. You don’t need to disguise your brand necessarily, but if the goal of the email is to get the reader to register for the event, the less that event appears to be a litany of reasons to buy your product, the better. There’s simply no reason to mention the product here. For example: 1. Lead with compelling benefits, not just facts. See #1 above.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. How can you “train&# your CEO to use social media productively? Use your community to help you promote your products…Customer advocacy drives sales.&#. Adoption soared. 85% of Inc. Mistakes were made. Magazine.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Doug Levy contends that marketing has passed into its third major era—as we’ve moved from the primacy of product information through consumer persuasion to a new focus on sustainable relationships—and lays out five principles for success in this new realm. Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Which emerging trends do we need to keep an eye on?

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Product. would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. We’ve all heard about the four P’s of marketing. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. Share this on Facebook. Digg this!

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Best Social PR Guides and Tips of 2010 (So Far). Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? ‘Loser.

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Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&#  42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Michael Brenner Nov 11 2010 Thanks Andrew! Who Blogs? Overall great article.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Commerce: Mary talks about how the rate of product improvement is unprecedented. Holy Cow!

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? Even though the department provided an excellent product and customer service, we found some touch points that needed attention. Tweet. It happens all the time. “What’s that?”

The New Marketing Accountability

B2B Marketing Insider

started in sales, then moved into product management with P&L responsibility. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. I bet most marketers fail this simple test by getting 0 or 1 of those answers right.

Best of 2010 – Understanding Facebook Page Insights

Sazbean

original on Facebook page insights posted February 26, 2010). This can give you some feedback on which posts have done better than others and what your fans are engaging with.  On the right you’ll see some demographic data about the fans who are interacting and posting on your page, which may help you tailor your message (and possibly your product). The Year in Review!

How To Focus On Your Marketing Plan

B2B Marketing Insider

Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Major tradeshows, online events, product announcements and other major communications. Hogwash! You All rights reserved

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%). this year over 2009. last year.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. Ken Mueller notes several situations where you have no choice but to “like&# a page or company on Facebook even if you really feel no affinity toward it, such as when conducting research or even to express displeasure with a company’s product or service on their fan page. People are busy.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. It’s a good choice for agencies, too. Smart.

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11 Myths of Social Media Marketing

Webbiquity

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. This confusion is partly due to some still-common misconceptions about social media marketing. Argh, no! Social media is free.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Brittany Brouse defines the characteristics and key purposes of five types of white papers, including the business benefits white paper, the technology benefits white paper, and the product comparison white paper. How many times have you heard the expression “content is king?&# Great content fills a need for both the consumer and the producer. So how do you produce great content?

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. Scott Mersy , VP Marketing and Products, Genius.com. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

product photos, diagrams, infographics, trade show pics etc.), and how to leverage Flickr through blogs, articles, Facebook and other tools. an instance of less-than-optimal product or service delivery; no organization or person is perfect) or maybe not (e.g. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  of the past year. Social Media and Search.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%). How important are footer links to SEO?

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