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Why edge cases matter in marketing strategy

Martech

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Failure to imagine what might go wrong – or what might be wrong with your process or data – is very dangerous and can affect marketing technology, too. Business email address Subscribe Processing. Don’t accept “that’s an edge case” as an excuse. Get MarTech!

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. This process has become even more straightforward with the appearance of intent data. So let’s review available strategies that will work for your SaaS.

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Checklist: Content Marketing Strategy Essentials for 2023

ClearVoice

Your content marketing strategy must connect your audience and your brand. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It’s true that there is no such thing as a one-size-fits-all marketing content strategy. The result?

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

What’s your growth strategy in light of the anticipated economic and geopolitical environment? Is it fully aligned with your strategy and your business goals? Growth-oriented leaders have a documented growth plan that is fully aligned with their growth strategy. Growth is not an option if you want to stay ahead of the curve.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Today video remains a hugely successful tactic in the B2B marketing world.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Here are 7 GTM Strategies for EdTech Marketing: 1.

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Content Marketing Trends and Predictions for 2010

Webbiquity

What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. Content marketing is, in many ways, the new advertising. Share this on del.icio.us. Post this on Diigo.

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