Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " As buyers gather the information and insights they need online, the role of field sales will fall precipitously " Steve Woods' Marketing Prediction for 2010. Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. The key to sending relevant communication is to automate the process. You may see a theme here.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Varicent

FEBRUARY 4, 2021

The good news for those in the sales profession, outside the retail sector, selling roles remain in high demand. As the US labor force has grown over the past decade, the sales profession has grown at the same pace. In both 2010 and 2019, B2B sellers, including the financial services sector, made up about 2.5%

Work Management 52

Work Management B2B Sales Paid Search Agency Demand 52

Marketing Insider Group

MAY 27, 2023

” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

LeadSloth

OCTOBER 20, 2010

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Sales Enablement.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

ViewPoint

JULY 17, 2013

To read an excerpt from her latest book, Smart Sales Manager , click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. Should they keep their expensive sales duo: inside sales AND field sales?

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Hubspot

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. Looming recession.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Hubspot

OCTOBER 2, 2019

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 years , down by half from 2010.

Work Management 83

Work Management Marketing Management Training Allocation 83

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. You’ve actually got A LOT of company.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. This process has become even more straightforward with the appearance of intent data. Building a cross-functional team ABM requires a cross-functional team that includes sales, marketing, and customer success. What are they, and how can you avoid them?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Martech

DECEMBER 4, 2023

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Failure to imagine what might go wrong – or what might be wrong with your process or data – is very dangerous and can affect marketing technology, too. Dig deeper: If it’s not a sales funnel, what is it? Business email address Subscribe Processing.

Work Management 107

Work Management Marketing Management Marketing & Strategy Marketing Strategy 107

ClickDimensions

SEPTEMBER 30, 2021

I love coaching and supporting this process. Prior to setting up Cloud9 Insight in 2010, I was the General Manager at Sage for their CRM Division. Prior to that, I was a Sales Director selling Siebel CRM, as well as Salesforce, which has given me a sound competitive perspective on the market landscape for CRM solutions.

Ideal Customer Profiles 104

Ideal Customer Profiles Domain CRM Marketing Management 104

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. The right processes must be put in place to nurture and develop relationships with this group so they don’t fall in the crack between marketing and sales. As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Yet, sales-marketing alignment remains a hot topic and an ongoing challenge for marketing and sales leaders. Yesterday, I performed a Google search using the term "sales and marketing alignment."

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

LeadSloth

JUNE 18, 2010

Effective lead nurturing will prevent prospects from falling out of the funnel before they are ready to talk to a sales person. This video is a preview of Tuesday’s webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “, which covers a comprehensive 7 step process to design a lead nurturing strategy.

Top of Funnel 100

Top of Funnel Marketing Funnels Lead Nurturing Sales Qualified Leads 100

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI. Sales and Marketing 2.0.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Marketing Insider Group

APRIL 19, 2011

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. But remember, these statistics are about popular use, not about what works and what doesn't. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

DECEMBER 28, 2014

We wrote that in 2010, but in many ways that book feels more current than ever. Our job vs. skill model from The NOW Revolution in 2010. Is social media a tool for sales? Is social media internal collaboration and process improvement? speaking of which, I have some extra copies of The NOW Revolution at home.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. She began researching tools that could help automate this process and ultimately found a solution. “We The entire process is automated.

Enterprise Management 102

Enterprise Management Work Management Contacts Marketing Management 102

ViewPoint

AUGUST 28, 2012

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. Something else not well understood in marketing and sales circles is the importance of certain metrics. Not all proverbs (or expressions or sayings) are well understood.

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

Tony Zambito

DECEMBER 5, 2010

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking Several trends that point to transformation are: Trend 1: A shift from sales relationship to sales experience. Image by Benjamin Ellis via Flickr.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process. Being able to post to Instagram from your PC simplifies this process.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. « Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

Webbiquity

JUNE 28, 2012

Online tracking of web visitors has taken on added importance for sales and marketing. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 15, 2010

Some of the top ones included: What is the best way to align your efforts with sales ? Which is more important: defining marketing process or implementing marketing automation? Which is more important: defining marketing process or implementing marketing automation? How do you balance the need for quantity of leads vs quantity?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The ROI Guy

JANUARY 13, 2010

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. The spending should come instead as organizations realize they need to invest quicker than planned to meet underestimated growth demands and to drive technology enabled business processes improvements or products.

Budget Programs 40

Budget Programs Spending Lead Scoring Lead Ranking 40

Martech

APRIL 3, 2024

What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. Business email address Subscribe Processing. Job boards were empty, there was nothing there. In your inbox.

B2B Thought Leadership 66

B2B Thought Leadership Thought Leadership Press Conference 66

ViewPoint

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect sales people to catch them.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

Rev

FEBRUARY 8, 2019

Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. These intuitive tasks are usually much harder for machines to process or perform. Share lead information with your sales team. Close the deal.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

ClickZ

SEPTEMBER 29, 2020

Moving to the cloud should be a transformational process, but true transformation can only take place when leaving legacy solutions behind. Call centers and sales teams, for example, cannot be expected to perform their job to the best of their abilities using a personal cellular service. But this will not suffice.

Digital Transformation 105

Digital Transformation Organic Leads Segmentation Customer Surveys 105

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But as you may already know, generating tons of “leads” doesn’t guarantee sales will follow. « 9 1/2 Ways. If so, what’s the status?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120