2010 and Process - B2B Marketing Zone

Top-7 Challenges for B2B Marketers

Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing

B2B Marketing High Quality Lead B2B Lead Scoring

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% Step 5 - Nurture Leads Along the Buyer’s Journey Follow-up content pieces, such as webcast #2 and #3 in a series of 3 webcasts, require the buyer to complete a lightweight registration form - as they enter your marketing system with lead scoring, routing, and nurturing processes.

Social Media

Social Media Sales Qualified Leads Lead Scoring Lead Ranking

B2B Marketing Zone

Everything Technology Marketing

Top-7 Challenges for B2B Marketers

5 Steps to Social Media Leads with Content Marketing

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