Ambal's Amusings

JANUARY 31, 2011

In August of this year, I was asked to do a presentation on social media. Titled Practical Advice for Making Social Media Work for Your Business , the paper was a companion piece to what turned out to be a popular presentation. 5 Steps to a White Paper that Pulls in the Perfect Prospect. ” Stephanie Tilton's Bio.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In essence, RPM breaks down the silos and optimizes sales and marketing effectiveness at all prospect and customer touchpoints (i.e. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. One day later, the prospect is sent an email with a whitepaper attachment that reinforces the advertising topic. You respond to the lead immediately.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. Some things have gotten easier since 2010. There are no shortcuts.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Customer and prospect data continues to deteriorate. Only 8% of firms reported currency and correctness of prospect data was over 90%, an all-time low.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Know your prospects pain points. Cultivate as many relationships and connection in your customer and prospects ecosystems as you can find. Nothing drives response more than strong titles addressing prospect needs.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Navigate the Channel

JANUARY 2, 2024

They offer a glimpse into the experiences of previous customers, helping prospective buyers make more informed choices. On the other hand, negative reviews can have just as much influence, as they create a sense of risk and uncertainty that can cause prospects to second guess or look for other options.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

The Effective Marketer

MAY 3, 2011

Vendors should therefore really work with their customers and prospects in trying to justify the purchase. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. But it also presents an opportunity for B2B marketers, assuming they can reconnect with their existing contacts when they inevitably move on to different companies.

Enterprise Management 102

Enterprise Management Work Management Contacts Marketing Management 102

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Their growth since 2010 has been remarkable but not all at once. Any business that experiences growth at home, looks further afield to expand their success.

Planning 152

Planning Business Work Management Marketing Management 152

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. As I explain in this presentation , make social media part of everything you do. Amplify good news.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) Wow, it’s magical!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2010

The Campaign strategy needed here is minimal as the tactic result is an appointment with the designated prospect that has a need for you and is willing to discuss your product or service in more detail. It provides a specific date and time for the meeting with the prospect so as to waste none of the Account Executives time.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. They do this while also overseeing targeting of customer and prospect segments. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.”.

Enterprise Management 82

Enterprise Management Work Management Marketing Management Advertising Agencies 82

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Over to you.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

The Effective Marketer

JULY 29, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

Marketing Insider Group

AUGUST 12, 2010

Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. This is true because only a small fraction of the potential prospect universe is ready to enter into the sales process at any given time. kenny madden Aug 13 2010 Michael, Great post.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 1, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. It includes an excellent overview of how to maximize your Twitter searches to identify prospects. Click here to cancel reply. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. AdAge recently asked these same questions in “What’s Your Brand’s Social ID?&# where they identify social media as presenting an “emerging crisis of brand identity&#.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 26, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. It includes an excellent overview of how to maximize your Twitter searches to identify prospects. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. And how do you reach even greater number of prospects? Will I get sales calls from each company that is presenting a class? Give away free stuff.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Great product/great service and knowing how to prospect, present & close.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. The videos on their website (embedded below) are some great examples of what they mean. Some food for thought. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. And the truth is far from it.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. And the truth is far from it.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

The Effective Marketer

JULY 16, 2009

How can a company’s history be used effectively? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

OCTOBER 14, 2009

Reply Daniel Kuperman says: November 5, 2009 at 8:49 am @darren, I know what you mean… the price is indeed a big obstacle unless you are trying to network like crazy or you’re in sales and rely constantly on introductions to meet prospects. If they priced it at $10 / month for instance it would be more attractive.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

markempa

MAY 9, 2007

Lead nurturing is all about having consistent and meaningful communication with viable prospects (those that are “a fit” for your solution) regardless of their timing to buy. It’s not “following-up” every few months to find out if a prospect is “ready to buy yet?” What’s lead nurturing? I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Convince & Convert

MAY 2, 2016

Posts shared by employees create a level of trust to prospects and customers for your brand. As social media grew from a trend into a business necessity, the company trained over 15,000 employees on social media between 2010 and 2015. Developing that culture can recruit new candidates and also bring new prospects.

Ad Building 100

Ad Building Peer-to-peer Social Media Trust Marketing 100