Chris Koch

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What the slow death of B2B publishing means for marketers

Chris Koch

In fact, buyers are hungrier than ever for good ideas presented in an objective way that target their specific needs. Meanwhile, Google, which has become the biggest ad agency of them all, gets rich by presenting hungry content seekers with links to JC Penney. Start with a good idea and the channel questions will resolve themselves.

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Why you need to turn your customers into stalkers

Chris Koch

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. By picking some individual stars and promoting the hell out of them, we present a more intimate face to all buyers—not just the ones who know us. And this is how we address the issue of scaling intimacy.