Marketing Insider Group
JULY 21, 2020
If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Certainly, millennials will become a driving force in tomorrow’s workplace.
markempa
AUGUST 23, 2006
If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.
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markempa
OCTOBER 6, 2006
« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.
Buzz Marketing for Technology
DECEMBER 29, 2010
This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Is The White Paper Dead for B2B Marketing? Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later.
Ambal's Amusings
JANUARY 31, 2011
I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.
markempa
AUGUST 11, 2005
« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.
The Point
AUGUST 18, 2014
A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. a white paper download, a demo request) can help uncover hot leads that might otherwise be missed, or at the very least can help sales prioritize which leads merit being called first.
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