Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 24, 2010

Something like “I voted for #TheNowRevolution for SXSW, to benefit @makeawish&# For every tweet sent that includes the #TheNowRevolution and @makeawish, we’ll donate $1 from our book advance (we trust that you’ll actually vote before you tweet, naturally). “ Your Content Stinks! Cheers, Paige [link] jaybaer Whoa.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 14, 2010

and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. The bartender approaches, and asks if I’d like to hear the TV. link] Angela Rachel @lisarosendahl.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? After all, why would they even be coming to your Web site unless they had questions about your product or service? Here’s how it works: 1. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. You can be helpful, too. Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Social curation at work. Curation works in an e-commerce environment, too. link] Kyle Lacy I think this poses the question, when we will have gone far enough?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

AUGUST 11, 2010

It’s a fair question, as perhaps a more obvious switch – given my occupation – would have been to NYC, Austin, or some such. I hope it works out for you. Glad to hear it's always worked out well for you. Indra So you don't trust the movers with your wine? No idea what a Hoosier is.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Like traditional networks, online social networks must be built on trust and value to be effective. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Convince & Convert

AUGUST 10, 2010

Raj Kadam : The question we ask is whether the specific data is useful to marketers. I asked the CEOs about how this is working in practice. I did not work on the Klout campaign. TA : People who are influential in a category have worked hard to build and cultivate their personal brands. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

ClearVoice

JULY 27, 2023

But it does have fewer calories — and that’s what primarily concerned the target audience and made the slogan work so well. At ClearVoice, we know you want to find work that’s worth your while. It might evoke values, it might be a “battle cry,” and it might just ask a question. Does the beer really taste that great?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. Lastly, the people factor is huge. A B2B software company, or Skittles? Do You Believe?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Lead nurturing is a multi-touch process.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

NOVEMBER 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are some of the questions your potential customers may be asking right now: Is the company credible and solid? Can I trust you and your company?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During each call your goal is to be a trusted advisor, and not simply focused on whether they are ready to buy.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

JUNE 11, 2010

We are thrilled to be collaborating, as our thinking around the state of business goes together like Cap’n Crunch cereal and the first half of “Dark Side of the Moon&# (trust me). I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. Seriously, thank you.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

ClearVoice

APRIL 17, 2019

It might evoke values, it might be a “battle cry” as an AdAge expert dramatically suggested , and it might just ask a question. A slogan should answer these questions without them needing to be asked. We’re going to make the world a better place,” really doesn’t work here, and never did. 5 tips for writing great slogans: 1.

Paid Search Agency 86

Paid Search Agency Companies Mobile Advertising Work Management 86

Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Build up the good intent and the trust before you start dropping links and using all that cheesy marketing copy your advertising team keeps feeding you.

Social Media 80

Social Media Astroturfing Practices Media 80

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Then just tap into your network that does, and package that content to present you as the trusted industry leader.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

MLT Creative

DECEMBER 9, 2010

It’s a question you may often think about – I sure do. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? Ask anyone who knows me – I ask a lot of questions.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 01 2010 08:00 AM | Posted by CMA on behalf of Eric Goldman | Comments 3 posted | Categories Analytics/Measurement - Digital - Comments Umm.15

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Well, I got to start a Twitter feed for one client, but we no longer work for them. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. His answer? Read, learn and experiment on your own.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 8, 2010

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? But its not working as intended.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. The conversation is icing on the cake, and it requires much more work of the old-fashioned sort. Thank you very much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. stage, many new questions arise. Should social media be under the overall purvue of marketing or PR? Adoption soared. 85% of Inc. to the “how do we do it better?&#

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? It’s a fantastic question. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

SEPTEMBER 1, 2010

It didn’t work. &# They simply could not be convinced that perhaps the way they tried it was inadequate. It didn’t work. &# Well, if you tried a slot machine 80 times and it didn’t work, and then you won $1500, you’d feel great about slot machines. You don’t know what’s going to work.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 9, 2010

AdAge tried to make hay out of these findings with the provocative headline: “ In the Age of Friending, Consumers Trust Their Friends Less. &# With Friends Like These, Who Needs Friends? Trust in TV news? Trust in radio news? Trust in newspapers? A survey of 4,875 adults (500 U.S.) On the surface, it makes sense.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

ClearVoice

FEBRUARY 24, 2020

According to research from Selligent , while 78 percent of people trust and value their own research over a brand and its marketing, 49 percent still expect companies to assist and give recommendations in-store. In reaction to this, brands and destinations have found a way to provide experiences in the form of phygital marketing.

Examples 115

Examples Planning Content Advertising Agencies 115