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JANUARY 7, 2011

Facebook added more than 150 million new users in 2010. “Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day.

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FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart.

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APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. How effective is demand generation software?

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MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. Deborah Weinstein.

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MARCH 28, 2011

You can find the original sources for most of these findings in Best Social Media Stats, Facts and Marketing Research of 2010. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats. 85% of B2B buyers say they want B2B vendors to engage and interact with them online. •

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JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). Web Presence Optimization: The Present.

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JANUARY 19, 2016

Within the top 50 companies on the Forbes 500 list, 40 of those CEOS now have an active social media presence, up from just 18 in 2010. MarketingLand ). MarketWatch ). 54% (27) of the global top 50 CEOs have appeared in a company video. MarketWatch ). iMedia Connection ).

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JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 40 percent of U.S.

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FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Should social media be under the overall purvue of marketing or PR? Does social media belong in PR or marketing divisions? Adoption soared. 85% of Inc. by iMedia Connection.

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JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

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JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010.

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NOVEMBER 19, 2012

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. This model (evolved from a 2010 post ) came about from KC Associates’ (KCA) client consulting projects. Or are there?

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SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc.

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SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc.

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AUGUST 2, 2010

10 Key Online Marketing Trends for 2010 (3 pages). For example, the report predicts that by the end of 2010, more than 3/4 of companies will use targeting and personalization on their websites. 2010 Lead Generation Marketing ROI Study (32 pages). social media, PR, advertising) that support that activity.

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NOVEMBER 14, 2011

SEO Post-Google Panda 4 Profound Google Changes and What They Mean for Industrial Marketers by The Industrial Marketer This post briefly reviews the four major updates to Google’s search algorithm since April 2010 (Places, Mayday, Caffiene, and Farmer/Panda) along with “opportunities” for dealing with each change.

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JANUARY 26, 2011

Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%).

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FEBRUARY 7, 2012

11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” Study: 76 percent of communications professionals use Twitter by Ragan’s PR Daily. million followers”).

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SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook Statistics.

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FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g.

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AUGUST 16, 2010

10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Christina Warren reviews 10 tools on her list of social media favorites, including some surprises. Note: most are fee-based, but worth the cost for midsized to large enterprises active in social media marketing.

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MARCH 14, 2011

Take a break from the marketing/PR grind and enjoy! 10 Of The Best Brand Viral Videos On Youtube In 2010 by Simply Zesty. Maybe it would be best to read this post on a weekend. When your spouse or significant other is away. Most of these are funny, many are amazing, some are just remarkably creative. The Google Toilet by Current.

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NOVEMBER 12, 2013

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). adult internet users are now on Twitter, double the percentage from 2010. Marketing Pilgrim ). MyCustomer.com ). 18% of U.S. MediaPost ).

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NOVEMBER 12, 2013

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). adult internet users are now on Twitter, double the percentage from 2010. Marketing Pilgrim ). MyCustomer.com ). 18% of U.S. MediaPost ).

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JUNE 6, 2011

Arik is the principal at PR firm ACH Communications, a digital PR consultant, blogger, co-founder of HAPPO, and (along with #Nifty50 award recipient Missy Berggren ) co-founder of the Minnesota Blogger Conference – #mnblogconf. It was at the Twitter Shorty Awards (NYC) in 2010. Teaches PR at the University of Minnesota.

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MAY 14, 2013

J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” Reporting that “the number of Inc. Did you hear that? IT DROPPED! What’s your angle? What’s your view?

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AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). And their competition. TMGmedia ).

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MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. In 2010, Dell established the Social Media Listening Command Center (SMLCC) Led by Maribel Sierra. One of the most powerful impacts of social media is the way has democratized brands.

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NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. .” Nearly a quarter prefer video content to text. And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.

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