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Content Marketing Showdown: Google vs. Facebook

Contently

It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine. Think about the Google Doodle or the gentle editorial of Think with Google and other open-source portals aimed at professionals. All of which is great. WINNER: Facebook.

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Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. The company created a portal of resources as part of their content marketing , including how-to guides written by every specialist on the team so that they could combine its knowledge.

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A Year’s Worth of Acquisitions in the CX Space in 7 Days: Pt. III – Facebook + Kustomer

Aberdeen

While Facebook is already leveraged to target customers by many B2C marketers, these firms have had to use their own service tools to monitor and address customer requests they observe through Facebook and other social media portals. Direct Customer Interactions Through Social Media.

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Or, how about a link to a running portal with resources and valuable information? (Or When customers buy more from you, they become more loyal (source: Outsourcing Trends, www.salesandmarketing.com , January/February 2010 ) and more apt to advocate your brand. I only have one phone, so I didn’t even bother opening the emails!

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. That’s true, definitely.

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It is good to talk. 5 business tips for handling difficult social conversations via marketing

Data Cleaning/CRM Appending

With the untimely demise of Robin Williams and Sushant Singh, the need for a portal where people could talk about their issues with an expert in utmost privacy and without being labelled has become even more relevant. As a business, you can create a forum, set up a helpline or provide legal assistance to people for free or reduced rates.

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.