The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. Valuable research and interactive tools are required. Unfortunately, most everyone has a nice website today.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

APRIL 11, 2011

The latest study from Arbitron and Edison Research, “ The Infinite Dial 2010: Navigating Digital Platforms ,” did exactly this type of quantification, revealing some promising trends about online video. Conducted in early 2011, the report surveyed 2,020 Americans age 12 and older. Connect with HubSpot :

Spending 28

Spending Video Marketing Viral Marketing Inbound Marketing 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

NOVEMBER 7, 2010

Comment by Brian Heys — July 22, 2010 @ 4:47 pm Leave a comment   About This Site: Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Be clear about what you want to study – and why.

Research 98

Research Budget Programs Work Management Marketing Management 98

Outgrow

SEPTEMBER 23, 2019

Research by Bain and Company shows that increasing your customer retention rate by a mere 5% could, in turn, increase your profit margins by almost 25-95%, depending upon the industry and the length of the sales cycle. Research shows that engaged customers buy 90% more frequently and spend 60% more per transaction.

Ideal Customer Profiles 68

Ideal Customer Profiles Outgrow Top of Funnel Cross-Selling 68

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

The ROI Guy

JUNE 29, 2011

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey. Understand the differences amongst different potential solutions and services.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Webbiquity

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. ” Just 9% say their importance is diminishing. ( Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. ” Just 9% say their importance is diminishing. ( Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Content Marketing Institute

MARCH 8, 2018

Research shows that the average U.S. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. Smart Podcast Player.

Marketing AI 110

Marketing AI Paid Search Agency Content Work Management 110

Webbiquity

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100