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Ambal's Amusings
APRIL 30, 2011
Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. eBook: “Crafting White Paper 2.0:
Marketing Insider Group
JULY 21, 2020
Statistics can help us see into (and plan) for the future. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent.
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Webbiquity
FEBRUARY 9, 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.
Webbiquity
FEBRUARY 2, 2011
E-newsletters, blogs and white papers are among the most popular types of content. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. How Much B2B Content is Enough?
Contently
APRIL 5, 2022
However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers. It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine. WINNER: Facebook. Consistency.
Industrial Marketing Today
APRIL 30, 2010
Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Another way to consider response is to plan for content as a follow-up to other content. Get Engineers Can Sell white paper now.
Convince & Convert
APRIL 20, 2010
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.
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