Marketing Insider Group

AUGUST 5, 2020

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Those who meticulously planned out their marketing activities based on what they knew at the start of the year found themselves needing to scrap their plan and start from scratch. But some things are certain.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Biznology

MARCH 23, 2018

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. Marketers are abandoning print and face-to-face channels in droves.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Brandwatch Marketing

FEBRUARY 23, 2024

So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. They can then contact these people/companies and attempt to nurture them into sales. In fact, it can be quite the opposite. Conversation is often more targeted.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Brandwatch Marketing

FEBRUARY 23, 2024

So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. They can then contact these people/companies and attempt to nurture them into sales. In fact, it can be quite the opposite. Conversation is often more targeted.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. Increased brand awareness and a boost in sales. But the most successful plans rely on general steps and advice. The publication circulated and increased brand loyalty which, in turn, increased sales. Why update your content marketing plan?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. From promises to drop a few pounds to vows to stick to a savings plan, both young and old are making plans for improvements this time of year. . As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

Outreach

JANUARY 1, 2020

Since we started producing The Sales Engagement Podcast in 2017, we’ve released more than 100 new episodes that have garnered 100,000+ unique downloads. Since then, our library of knowledge has exploded to cover sales development , career growth , diversity , and even pirates. Episode 39: The Right Way to Leave a Sales Voicemail.

Cold Calling 72

Cold Calling Outreach Tactics Process 72

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).

Spending 40

Spending Forrester Gartner Lock-In 40

Heinz Marketing

NOVEMBER 25, 2020

We’re going to taking a break from our regularly scheduled sales and marketing content…. Christmas and the New Year are right around the corner so you can throw in planning news years resolutions, goals, and reflecting on the year – and even though this year didn’t go as planned, I believe it’s still important to reflect!

Small Business Marketing 127

Small Business Marketing Conference Paid Search Agency Planning 127

Martech

DECEMBER 4, 2023

An action takes place in an environment you didn’t plan for. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Dig deeper: If it’s not a sales funnel, what is it? It’s wise to take a second look and ensure you’re not missing something. Edge cases occur when: Someone behaves in a way you didn’t expect.

Work Management 107

Work Management Marketing Management Marketing & Strategy Marketing Strategy 107

Buffer

OCTOBER 27, 2022

It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. How these businesses are posting for Small Business Saturday We’re big advocates for planning content in advance and extra-big on small businesses taking opportunities when they come. and the world at large.

Small Business Marketing 96

Small Business Marketing Business Paid Search Agency Tagging 96

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. But remember, these statistics are about popular use, not about what works and what doesn't. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Marketers create case study videos, product reviews, and videos for the sales team to use, whereas blogging still dominates acquisition strategies.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Unbounce

JUNE 23, 2020

Today, it’s those incredibly personalized marketing experiences that are most effective at getting signups and sales online. But at the end of the day, we know that what you really care about is getting more conversions , whether that’s leads, sales, signups—you name it. “But can I keep my existing plan?”

Pricing 120

Pricing Price Traffic Budget Programs 120

Tomorrow People

NOVEMBER 28, 2018

Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. Building a plan and seeing the results is satisfying. Do: Get sales and marketing collaborating – strategic ABM only works when both sides understand the benefits. It had revolutionary results.

Account Based Marketing 136

Account Based Marketing ABM Personalization Planning 136

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Customer Experience Matrix

JUNE 13, 2016

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. If nothing else, this confirms the foundational role of data and data management in marketing and sales technologies.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

The ROI Guy

MARCH 17, 2010

IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. In the IDC survey, respondents indicated that they plan to spend 3.5% more on marketing in 2010 when compared to last year.

Budget Programs 40

Budget Programs Tools Bundling Planning 40

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. One of our sales will reps will walk you through our B2B marketing solutions and business database.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. With UserGems, von Reyn’s team can orchestrate past user outreach using a more consistent, planned approach. Sales intelligence as a category.

Enterprise Management 102

Enterprise Management Work Management Contacts Marketing Management 102

Marketing Insider Group

DECEMBER 1, 2010

Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. “The best laid plans…&# We did not plan for this. And we often lack the guidance we can achieve from a proper strategy and planning process. Rose Dec 1 2010 Lots of good points here, Michael.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Seismic

MARCH 18, 2021

When I first launched a social selling program in late 2010, I recruited volunteers to see if we could prove that social media was an effective tool for financial advisors. When we piloted LinkedIn Sales Navigator (then LinkedIn Sales Executive), I learned that, although starting small was the easiest option, there was a significant downside.

Ad Building 52

Ad Building Sample User-Generated Content Training 52

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

Marketing Insider Group

NOVEMBER 2, 2010

Plus one shameless backlink to a story of my own on marketing planning. Thanksgiving is a time of reflection and for counting blessings before moving into the holiday season of giving and finishing up your planning for the coming year. Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JULY 15, 2010

Some of the top ones included: What is the best way to align your efforts with sales ? My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. How do you balance the need for quantity of leads vs quantity? Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

DECEMBER 14, 2010

Well this is another one of those posts… A corporate “survivor&# will tell you to swim with the political tide: follow the flow from &# corporate&# and align your plans to theirs. In this approach you start your planning with corporate assumptions as accepted facts, then you simply align your plans to theirs.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. What is the hand-off process with sales? How do you get a feedback loop established with sales so that you can get better at scoring your leads? United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? He made everyone write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? He made everyone write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100