article thumbnail

Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Source: ZoomInfo. The Internet Changes Loyalty Approaches (1995–2010). Source: ZoomInfo.

Loyalty 226
article thumbnail

What Happened to Brand Ambassadors?

Zoominfo

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. Source: ZoomInfo. That person is called a salesperson. Source: ZoomInfo.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Recruiting Financial Advisors

Zoominfo

has fallen every year since 2010 ( source ). That’s why ZoomInfo has put together this article on how to recruit new advisors, retain top talent and groom your successor. With senior advisors personally guiding younger advisors, younger advisors learn the values, leadership, and management skills required to run their own practice.

Zoominfo 133
article thumbnail

7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Keep it short and sweet, and don’t be afraid to let your personality show! Contact ZoomInfo today! The post 7 Ways to Incorporate Video into Your Marketing Strategy appeared first on ZoomInfo Blog.

article thumbnail

A Guide to Recruiting Financial Advisors

Zoominfo

has fallen every year since 2010. With senior advisors personal guidance, younger advisors learn the values, leadership, and management skills required to run their own practice. Recruit Financial Advisors With ZoomInfo TalentOS There is a huge shift happening in the finance sector. Contact us today to learn more.

Zoominfo 100
article thumbnail

Will Outside Sales Recover When the Pandemic Ends?

Zoominfo

The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. In early June 2021, the ZoomInfo database listed 117,436 professionals with the term “Inside Sales” in their job title within the United States. Until COVID-19, more than half of sales — 52.8 The growth of VoIP.

Zoominfo 147
article thumbnail

The buzz around account-based marketing at MarTech

chiefmartech

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. Anna Fisher , Director of Marketing at ZoomInfo. Leadspace surfaces intent data on both a person level and an account level.