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Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study.

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Surviving AI Writing: 5 Tips for Fighting Content Hallucinations

Anyword

They try to imitate human language and come up with responses that sound like something a person would say. Tip #1: Setting Boundaries with Brand Rules One important way to prevent content hallucinations in AI-generated writing is by setting boundaries with brand rules.

Tips 40
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Personalize mobile messaging.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.

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How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples

ClearVoice

What is a lead in writing? Funny thing about this blog post: When I sat down to write it, it dawned on me that I was trying to write a good lead for a post about how to write a good lead. freelancewriting #writing #contentmarketing Click To Tweet. It’s lazy writing. Which type of lead should you write?

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B2B Reads: Webinar Etiquette, Winfluence, and Intent Data

Heinz Marketing

In B2B Marketing, Personalization and Relevancy Must be the Same. Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010. Write Like You Talk: 12 Tips for Conversational Content. Conversational writing may just be the cure for monotone content.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Writing well is hard work.

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