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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). Such apps are also able to gather intricate data about customers, making it possible to buttress loyalty through personalization and automation. Source: ZoomInfo. Source: ZoomInfo.

Loyalty 226
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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Click here to cancel reply. Share your thoughts, post a comment.

Web 2.0 100
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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content. And here are the top 10 posts from 2010 based on volume: 1. Why Do You Tweet?

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Saying goodbye to data friction with MessageGears and personalized messages at scale

ClickZ

Enterprise marketers need direct access to their customer data to send personalized messaging at scale. MessageGear technology allows marketers to access all of your customer’s data for rapid and highly personalized messaging at scale. The ability to personalization at scale. MessageGears allows them to do just that.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Would that person be motivated to read more?

Lead Gen 100
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Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

ClearVoice

Personalized content recommendations have been around for some time now. We have already seen it with Amazon and Netflix providing recommendations to users based on purchase history or viewing history. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers.

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When Facts Fall Short: Why Brands Need a Point of View

Contently

The actions of a rational person are predictable based on knowing all the facts, weighing the outcomes, and choosing the likeliest “best” choice. Each new personal experience causes an emotional response, and we create “ somatic markers ” based off of these emotional moments that influence our future decisions.