Underpin Your ABM Strategy With Account-based Advertising
DemandBase
MARCH 30, 2020
By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. This quickly grew into broader buys on sites that catered to obvious themes and contexts. Nor are we optimizing to those consumer outcomes like clicks, likes, etc.
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