markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Terminus

APRIL 15, 2021

But there’s good news here: we’re moving into a world of digital advertising where targeting will be much more accurate, trustworthy, and personal. Because second and third-party cookies could be gathered and traded around the web in lots of different ways, there’s always been a pretty high chance of inaccuracies. Personalized ads.

Tips 49

Tips Custom Publishing Paid Search Agency Trust Marketing 49

B2B Marketing Traction

FEBRUARY 27, 2015

They said “In-person Events” were the most effective! Of course they don’t want to point out that in-person events are still most effective for B2B marketers. Of course they don’t want to point out that in-person events are still most effective for B2B marketers. Don’t get me wrong.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Content Standard

SEPTEMBER 17, 2015

These stories are actionable, easy to digest by overworked, content-laden brains, and delivered neatly through personalized content. How can they learn the tricks of the trade? By creating personalized content for the right audiences, content marketers can carve curiosity into their craft. People savor straightforwardness.

Personalization 40

Personalization Content Marketing Content Microsite 40

The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ClearVoice

NOVEMBER 30, 2019

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Defining a niche audience of target listeners: My slice of audience would be the 267,667 persons of Cambodian descent in the United States (according to the 2010 US Census, which I would debate is highly undercounted).

Intent 82

Intent Advertisements Advertising Creativity 82

The Effective Marketer

FEBRUARY 22, 2011

To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

B2B Marketing Traction

JANUARY 31, 2012

I’m excited about the possibilities of Pinterest on a personal level. Pinterest was founded in December 2010 and was named as a top ten social media site by October 2011 with over ten million visits per week. Karlie recommended a board for best tips for trade shows. Pin Favorite Designs or Campaigns.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

Martech

JULY 7, 2022

I’ll start with a personal story. The orchestration responsibility may include timeline, scope, and capacity trade-offs even after campaign briefs have received approval. Experimentation is their specialty. Orchestrators: Leaders of the band. Now that you’re familiar with the framework, let’s dig deeper into the Orchestrators !

Enterprise Management 82

Enterprise Management Work Management Marketing Management Advertising Agencies 82

The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. According to the survey webcasts have a $22.60 cost per registrant for those with an average of 441 registrants and $39 per participant if the average is 256 participants. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. According to the latest information available from the International Monetary Fund , Mexico had the second-highest average income per capita in Latin America at $15,323 in January 2010.

Digg 100

Digg Wikipedia Buzz Blogger 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. The question about trade shows above, for example.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

MAY 18, 2010

Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position. This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. Who do I want to work with? We need more people who are passionate about what they do.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

AUGUST 25, 2014

150% increase in lead generation from 2010 to 2011. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. This email’s messaging featured a personal touch and referenced the earlier email and phone call. What were the results? 1,500% ROI on SEO in 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Martech

JULY 12, 2023

To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000. ” “It can include sexual orientation, race and ethnicity, biometric data, trade union membership, pregnancy status, politics, religious beliefs.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You may want to think again.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 4, 2009

The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way. Have you ever tried simply not checking email ? Think back to your daily activities. When are you usually checking email?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. " I agree. Hold on a second, superstar.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Hubspot

MARCH 12, 2020

As a manager, you may wonder what your employee is doing when you can't track them in person. The amount of people who work remotely at least once per week has grown by 400% since 2010. 69% of millennials will trade other benefits for flexible work options including remote work. ( This skepticism is understandable. Owl Labs ).

Stats 101

Stats Work Management Hubspot Analytics 101

ViewPoint

MAY 23, 2011

Is that person still in that job? Can I reach the person via this phone number? Have a look at the reports here: 2009 and 2010. Response files , made up of individuals who have taken some kind of action, like subscribe to a trade magazine, attend a conference, or buy a product. The main concern we hear about is accuracy.

Resources 120

Resources B to B Work Management Marketing Management 120

Outgrow

JANUARY 22, 2020

Sells runs his own blog on www.finchsells.com where he talks about everything from his personal life to his professional life. Affiliate Summit Corporation is a media company that provides solo entrepreneurs and large businesses, opportunities to create prosperity in affiliate marketing through conferences, trade shows, magazines, etc.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Convince & Convert

APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

The Effective Marketer

JANUARY 18, 2009

My suggestion if you want to get some interesting tidbits on the impact of having a positive attitude in your life (both professionally and personally) is to read “ The Little Gold Book of Yes! ”, by Jeffrey Gitomer (see link in my ‘books’ page). But let’s not digress. Problem solving, however necessary, does not produce results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 25, 2009

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. but this person can also interject during the presentation to create a dialog. So get over it and start thinking about connecting with your audience. You can leave a response , or trackback from your own site.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? But regardless of the type of meeting you will have, my personal experience is that you need at least the following: An agenda : prepared and distributed prior to the meeting. Why are all these people in this meeting? Why are we meeting? What are we trying to accomplish?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. Why do I care? The simple fact that it worked for him doesn’t prove that it will work for everyone. United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100