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How to Create Email Campaigns That Generate Word of Mouth

SendX

Before their pre-launch week, founders of Harry’s talked to more than 100 people, in person. The shaving startup’s employees sent out personalized email messages to everyone on their contacts list. This page is also designed to generate a unique URL per email address automatically.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 And even if your website needs to stay “all business,&# Facebook is where you can give a face and personality to the company. All of these ideas will help your fans make a stronger and more personal connection with your company.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? He’s smart.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

Amazon is one of the first companies in this world that adopted a highly personalized approach to email marketing. In addition, Amazon keeps their email template consistent and regularly sends out cart abandonment reminders, product recommendations or membership upgrades for Prime: Amazon is not afraid to send a lot of emails.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Assign one person to be the social media learner and another the SEO learner. Theyre missing out on a hugely powerful asset. Revise those job descriptions and reviews.

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Blog Marketing Tactics - 10 Tested, Proven Ideas

Online Marketing Institute

I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself: shouldn’t they ? But since they’re spread throughout the template, it doesn’t seem overt. Niche is overrated, personality underrated.

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