Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. No Registration: the white paper must be freely available for download without requiring any personal information or registration requirements.

Paper 40

Paper Best Practices RSS Landing Pages 40

Hubspot

OCTOBER 26, 2011

Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. General Holiday Shopping Statistics. billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. Online Holiday Shopping Statistics.

Statistics 28

Statistics Planning Stats Open Rate 28

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

PR 100

PR Stats Social Media Twitter 100

Convince & Convert

SEPTEMBER 20, 2010

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America. what shocks you?) what shocks you?)

Social Media 160

Social Media Media Stats Statistics 160

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? LinkedIn – only if I have made a personal connection. Email is all about actual audience.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Porch Group Media

DECEMBER 30, 2019

Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions.”

Stats 72

Stats Trends Statistics Consulting 72

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Either way, I found it to be a very interesting statistic. Or perhaps I’m confusing cause and effect?

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Contently

OCTOBER 19, 2017

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. Positive statistics demand coverage and dominate headlines. Companies are investing more money, executives are buying in, teams are more sophisticated, and so on.

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

Marketing Insider Group

NOVEMBER 9, 2010

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# Such as building up personal and professional brands. Such as building up personal and professional brands. Your statistics back up my thinking!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Convince & Convert

JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. What do you think?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Engagio

JUNE 3, 2019

Some think it’s not real: ( Source: Dilbert, 2010 ). These connections resonate with us and leave a lasting impression; personalized interactions with buyers that include a human touch. I’m not a number, I’m not a statistic, I’m a person.” . What a buzzkill. To many, marketing is simply not a noble profession.

Account Based Marketing 103

Account Based Marketing Paid Search Agency ABM Advertising Agencies 103

NuSpark Consulting

NOVEMBER 17, 2013

Just look at these statistics. Be a Twitter Personality, Not an Organization. If your business account has some personality, people will be more inclined to clicking on the sign-up link in your promotional tweet. This study from 2010 has some useful details about Twitter’s relationship to time. Research is essential.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Either way, I found it to be a very interesting statistic. Or perhaps I’m confusing cause and effect?

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Online Marketing Institute

DECEMBER 6, 2011

Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. While in-person events and webinars are still seen as the most effective tactics, on average, the following ranked notably higher in perceived effectiveness compared to our last report: Blogs: 45% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. He’s been a writer on Quora since 2010, and has written over three thousand answers on Quora, earning 43k followers and over 43 million views. And they’re willing to spend time consuming content.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. There are various statistics on the failure rate of new product launches ranging from 50% to 75%.

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

FEBRUARY 2, 2011

11 steps toward a content strategy by Econsultancy.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. Kelly May 24 2010 Michael, I had fun reading your post. Keep it up.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Customer Experience Matrix

FEBRUARY 21, 2013

The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results. I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.)

Buy 120

Buy Allocation Media Ad Exchange 120

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. JG You know that tattoo says Leslie from the person's perspective right? JG You know that tattoo says Leslie from the person's perspective right?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

KoMarketing Associates

JULY 27, 2016

First, let me offer a few statistics to illustrate the breadth and depth of the online marketplace in China. Users are not only conducting personal searches, but search engines are also being used in business settings. Google left Mainland China in 2010 due to censorship. A Great User Base and a Broad Business Adoption.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. They like it. They’re pretty good at it.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. We measure it (personally and professionally) quantitatively not qualitatively.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 24, 2010

Another person tweeted a link to a blog which turned out, much to my chagrin, to be a post asking for votes rather than a vote about the subject. But until then, I can’t not participate as some sort of personal protest. I guess it’s all transparent, so it’s not really “bad.&# link] jaybaer I know.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Social network connectivity is becoming the post-modern email newsletter. Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

EveryoneSocial

JULY 14, 2020

Before I dive into some tips to keeping your remote employees engaged, I wanted to share some statistics around remote work. Owl Labs ) The amount of people who work remotely at least once per week has grown by 400% since 2010. It’s easy to neglect this area, especially as your team is not working in-person.

Tips 79

Tips Work Management Communities Budget Programs 79

B2B Marketing Traction

DECEMBER 16, 2010

According to Facebook’s statistics page today, 500 million people spend 700 billion minutes on Facebook every month. Facebook company pages are secure and have no visible connection to your personal profile. Facebook has done a good job of addressing privacy issues that came up earlier in 2010.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0% from 2022 to 2026. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Launch Marketing

SEPTEMBER 19, 2018

Asking for their fan base to participate strengthens the relationship between consumer and producer, which is why the above statistics show consumers having such positive perspectives on user-generated content. In 2010, Target launched a UGC campaign aimed at publicizing their philanthropic efforts to donate $500 million to education.

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 5, 2010

Personally I think having the photo on the far right anchors it a bit better, but people seem to be responding well to #3. Two is very graphical no personality (you need personality, I don't on my blog where it's not about me but the content). I also picked 3 because there was no 4. 2 many words I guess?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 19, 2010

Personally, I did not find it helpful, although the concept holds promise. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs. However, I found the default content excessive and the reaction of fans not favorable.

Social Media 115

Social Media Media Paid Search Agency PR 115

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. Since this metric doesn’t require any personal data, it's possible to compare your engagement rates to competitors. Take the time to monitor your audience statistics, and update your personas accordingly. Instagram turns 10 in 2020. Maintain consistent branding.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Convince & Convert

APRIL 20, 2010

link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117