Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences
Scoop.it
OCTOBER 5, 2023
Generating leads in SaaS now is different from what it was in 2010. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies.
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